Samsung and Visible Measures Partner to Launch New Video Experience on 2013 Smart TVs

VTV app marks first time television and Internet video live side-by-side

BOSTON--()--Visible Measures, the real-time video content marketing platform of choice, and Samsung, a global leader in technology, today announced the availability of VTV, a revolutionary video experience that puts television and Internet video side-by-side on Samsung 2013 Smart TVs – without commercial interruption or subscription fees. VTV delivers highly curated internet videos, selected by editors and programmed in playlists that represent the most engaging, trending, and topical video content. Immediately available and free for everyone, consumers can click into VTV from the Samsung 2013 Smart TV OnTV home screen and begin watching video content instantly.

“If you think about the ideal video experience, you think of being able to lean back, relax, and watch video continuously on the biggest screen in the house – for free, without commercial interruption, and without having to stop and search for the next video. This is exactly what VTV delivers,” said Visible Measures founder and CEO Brian Shin. “VTV on Samsung Smart TVs represents the first time ever that consumers can to choose to watch television and Internet video in one seamless experience. VTV brings the best of the web to TV and we couldn’t think of a better partner to launch this initiative with than Samsung.”

Instead of relying on traditional interruption-based advertising models found on television and online, VTV curates editorial and long-form branded entertainment for a seamless user experience. To launch content on VTV, brands partner with Visible Measures to develop creative strategies and identify branded entertainment that will resonate with consumers.

Immediately available from the OnTV home screen on 2013 Samsung Smart TVs, VTV delivers a new revolutionary video experience by putting television and Internet video side-by-side without commercial interruption or subscriptions. To learn more about VTV, please visit www.visiblemeasures.com/VTV.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.

About Visible Measures

Visible Measures is the real-time video content marketing platform of choice. Global brands rely on Visible Measures to engage audiences with relevant video content across channels and devices. Visible Measures predictably maximizes desired marketing results through its broadly embedded technology and the world’s most comprehensive data footprint. To learn more about Visible Measures, please visit www.visiblemeasures.com.

Contacts

Visible Measures
Matt Fiorentino, 617-981-6850
mfiorentino@visiblemeasures.com
or
FAMA PR
Eric Searle, 617-986-5034
visiblemeasures@famapr.com

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Contacts

Visible Measures
Matt Fiorentino, 617-981-6850
mfiorentino@visiblemeasures.com
or
FAMA PR
Eric Searle, 617-986-5034
visiblemeasures@famapr.com