Research and Markets: Global Online Ad Spending Market to 2016: AOL, Facebook, Google, Microsoft & Yahoo! Dominate the Industry

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/vdbp4l/global_online_ad) has announced the addition of the "Global Online Ad Spending Market 2012-2016" report to their offering.

As a result of rapid digitalization, marketers have started using the online medium for branding their product offerings rather than waiting to receive a direct response. The advertising spend on branding through online mediums has been increasing in the past few years, mainly because of the increased adoption of broadband, smartphones, and tablets. There has been increased ad spending on branding through online mediums because companies have started realizing the opportunities online mediums bring to them in the form of consumer insights, which can be used for creating superior value propositions. Also, as a result of higher consumer-brand involvement in the online medium, companies get more consumer insights. Thus, the shift to brand advertising from direct response advertising is expected to have a positive impact on the Global Online Ad Spending market.

According to the report, one of the main drivers in this market is the increase in spending on online advertising. With the rising number of internet users, various companies have channelized their ad budgets toward the online medium for better targeting and positioning.

Further, the report states that one of the key challenges in this market is the growing concerns of data security among consumers. Consumers are reluctant to share their personal information online or make online transactions because there is a risk of their personal data being shared by companies that could lead to a lack of privacy and in worse cases, fraudulent transactions. Moreover, consumers are unaware about how and when their information is being shared.

The key vendors dominating this space include:

  • AOL Inc.
  • Facebook Inc.
  • Google Inc.
  • Microsoft Corp.
  • Yahoo! Inc.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology

05. Scope of the Report

06. Market Landscape

07. Market Segmentation

08. Geographical Segmentation

09. Key Leading Countries

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/vdbp4l/global_online_ad

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing