DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3xk3cj/future_us) has announced the addition of the "Future US Consumer Report: Youth Culture Insights on Action Sports Apparel" report to their offering.
As a subset of sports overall, when it comes to sports that young people 13-25-years-old want to learn, action sports, or primarily Skateboarding, Surfing, and Snowboarding are among the most popular. Understanding the aspirations of youth culture today, via sports they like or want to learn, vs. what they do provides vital insights in a slice of youth culture lifestyles. Whether they take up the sport or not, by understanding which sports appeal to them most also reflects what they would like to associate with most, including attributes such as fashion, footwear, accessories, and icons surrounding such sports.
Keeping in mind that this is a young demographic - a demographic of people that are in the midst of discovering personal identity - the lifestyle aspirations of sports can have greater meaning than the actual participation numbers of the sports themselves.
In this report, we provide detailed analysis, straight from youth culture about what they prefer when it comes to action sports apparel, style, influences, plus shopping patterns, retail preferences, online, and top brands. For industry leaders in action sports, streetwear, and youth culture, the Action Sports Apparel Report is vital for connecting with today's marketplace via the corresponding lifestyle traits of such activities.
This report provide brands and retailers with easy-to-use data and summaries directly from 10,000 youth from a representative sample across more than 47 different regions across the United States. The results also include breakdowns by gender and age groups for more detailed insights.
The report includes key snapshots about top findings, plus forecasts and analysis based on the consumer insights results.
For more information visit http://www.researchandmarkets.com/research/3xk3cj/future_us
Source: Label Networks
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