LONDON--(BUSINESS WIRE)--LYCRA® brand owner INVISTA is delighted to announce the winner of the LYCRA® Future Designers Award – part of the WGSN Global Fashion Awards ceremony. Lucy Gardner from the UK scooped the coveted prize at a glamorous event at the Victoria & Albert Museum in London on 30th October. Competition was fierce with designs from across the globe, ranging from cycling garments, swimwear and lingerie.
Lucy said: “I am absolutely thrilled to win this prestigious prize. LYCRA® fibre is such a well-known brand across the world and the fibre is so versatile for designs, no matter what apparel you are incorporating the fibre in.
“I can’t wait to see my designs come to life and to work with INVISTA in getting the collection in front of buyers, designers, stores and consumers. This is one of the most exciting things that has happened to me!”
Presented by Cat Deeley, this year was the fifth edition of WGSN Global Fashion Awards and Lucy won the chance to work with expert mentors at INVISTA and overall consultancy. In addition Lucy will receive fabrics with LYCRA® fiber, a package to help with the development of a collection to help kick-start her career.
Participants were invited to submit designs that could be manufactured using LYCRA® fiber products, along with mood boards and supporting documentation making their case. Entries needed to be made up of any of the following categories of apparel: intimates, swim, active sportswear or hosiery/tights. Lucy was presented with her award by Denise Sakuma, INVISTA Apparel Global Director of Brand and Communications.
“Lucy’s designs were incredibly impressive, and the talent in the final four made it a tough decision,” says Denise Sakuma, INVISTA Apparel Global Director of Brand and Communications. “However all the judges were especially impressed with Lucy’s cycling designs and its functionality.”
A keen celebrator of international fashion, the finalists in this year’s edition of LYCRA® Future Designers included candidates from four different countries: Patricia Clariza from the United States, Lucy Gardener from the UK, Hanna Lucatelli from Brazil and Han Zhongshu from China.
The LYCRA® Future Designers 2012 was awarded to Shireeka Devlin who graduated from the London College of Fashion last year.
The WGSN Global Fashion Awards are staged by the world’s leading trend and style forecaster and recognise innovation in fashion and retail design on a worldwide scale. Judges in 2013 have included Giles Deacon, Eric Jennings and Rankin.
For a full list of categories and the winners, visit www.globalfashionawards.com.
WGSN is the global authority on style and design. The company identifies and analyses current and future style trends and provides its customers with state-of-the-art online tools that can be used to create commercially successful products and services. WGSN defines and shapes wining style and design for over 38,000 customers globally. WGSN customers include many of the world's leading apparel, style, design and retail companies including Levi Strauss & Co., Adidas, Nickelodeon & Viacom Consumer Products, Benetton Group, and Marks and Spencer, among others. WGSN is head quartered in London and has offices all over the world including Milan, New York, Hong Kong, Seoul, Los Angeles, Melbourne and Tokyo. WGSN is a 4C Service.
About 4C Group
A digital information services business that specialises in the retail, infrastructure and creative services sectors, with leading brands including WGSN, Glenigan and Planet Retail. 4C Group deliver knowledge – not just data. Its high-quality industry-specific data empowers users with the essential insight they need to make effective decisions and drive the success of their businesses. 4C Group operates on every continent and its clients range from small businesses to the world’s leading consumer brands. 4C Group is powered by Top Right Group, formerly Emap International.
INVISTA, owner of the LYCRA® fibre brand, is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: COOLMAX®, CORDURA®, LYCRA®, POLARGUARD®, SOLARMAX®, SUPPLEX®, TACTEL®, and THERMOLITE®. More information on the LYCRA® fibre brand can be found at www.INVISTA.com or www.LYCRA.com. LYCRA® is a trademark of INVISTA.
Do you know the LYCRA® fibre brand?
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better.
LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses.
To distinguish “LYCRA®” as a brand, the word “LYCRA®” must be reported in all caps and with an ®, and always used in connection with the appropriate generic term.
LYCRA® is a trademark of INVISTA.