LOS ANGELES--(BUSINESS WIRE)--TVGN (TV Guide Network) today announced two executive hires in marketing and sales with the appointment of Nicole Sabatini as Senior Vice President of Marketing and Beecher Scarlett as Vice President of Ad Sales. Sabatini formerly held senior marketing posts at Bravo, Style Network and Nickelodeon, and Scarlett is a former senior sales executive from NBC Universal.
“Nicole and Beecher are two superstar executives who bring industry savvy, leadership and creativity to their new roles at TVGN,” said Brad Schwartz, President of Entertainment and Media, TVGN. “Both of them will play critical roles in the future of TVGN, as we continue to launch more original programming, define our brand and innovate alongside our advertising partners.”
Based in Los Angeles, Sabatini will oversee all aspects of TVGN’s brand and marketing strategies. As head of marketing for the network, Sabatini will lead all marketing initiatives developed for consumers, ad sales and affiliates. She will also lead TVGN’s digital and social media marketing campaigns. Reporting to Schwartz, Sabatini will begin her new role at TVGN on November 4. Most recently, Sabatini served as Senior Vice President, Marketing for Style Network, and prior to Style, she served as Vice President of Ad Sales, Marketing for Bravo Media. Earlier in her career, Sabatini was Vice President of Marketing at Nickelodeon. She is a graduate of Villanova University.
Based in New York, Scarlett is charged with generating national ad sales revenue for TVGN, reporting to Michael DuPont, Executive Vice President, Ad Sales for TVGN. Scarlett joins TVGN from NBC Universal where he most recently served as a senior sales executive for USA Network. Previously, Scarlett sold national ad sales for various networks, including E!, Style Network, G4, My Network TV, WWE, Univision and CNBC. He is a graduate of Denison University.
TVGN (TV Guide Network) is a highly distributed entertainment network owned by CBS Corporation (NYSE: CBS.A) (NYSE: CBS) and Lionsgate (NYSE: LGF). The venture combines CBS’s programming, production and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content. Seen in more than 80 million homes, TVGN’s programming celebrates Hollywood with original series and specials. TVGN’s new ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series (“Entertainment Tonight,” “OMG! Insider”) and the studio that distributes the blockbuster “Hunger Games” and “Twilight” franchises and produces such award-winning dramas as “Mad Men.”