OLYMPIA, Wash.--(BUSINESS WIRE)--The desire to be bigger, faster and stronger lives in all of us. We are all motivated by a little competition. Especially kids. Fueling kids’ competitive nature, Norwell Junior combines fitness and fun by bringing the gym outside.
Norwell Junior, a collection of outdoor exercise equipment, offers one-of-a-kind fitness solutions for kids ages 8 to 14. From pullups and pushups to bench dips and crunches, kids can participate in a variety of physical activities. The fitness stations are often installed in parks, schools, neighborhoods and scenic locations where people like to walk or run. The clean, simple stainless steel designs provide a sculptural look that works well in all environments—natural or urban.
Regular physical activity in childhood and adolescence improves strength and endurance, helps build healthy bones and muscles, helps control weight, reduces anxiety and stress, increases self-esteem, and may improve blood pressure and cholesterol levels.1 Norwell Junior supports a healthy lifestyle and gives kids the opportunity to play and get fit at the same time.
Kids can also track their fitness progress with the Norwell Smartphone App. The innovative app makes it easy for kids to track repetitions, distance and time at each station. It even motivates them to stay fit by tapping into their competitive side. Kids can collect and combine stats for teams, communities and kids from other schools. Facebook integration allows them to share “high scores,” invite friends and much more. The app is available at the App Store and Google Play.
“Schools continue to drop physical education classes due to budget cuts,” said Tim Madeley, general manager, Norwell-USA. “Physical activity is essential to keeping our kids healthy and opportunities for fitness should not be optional. Norwell Junior is a great way to provide this opportunity for all kids – regardless of their ability.”
Available in nine fitness stations, Norwell Junior targets each major muscle group:
- Junior Double Air Walker: Increases cardiovascular capacity
- Junior Cross: Develops the leg, arm and hip muscles while increasing cardiovascular capacity
- Junior Hip: Develops the back, hip and abdominal muscles
- Junior Pull Up: Strengthens the arm and shoulder muscles
- Junior Chest: Strengthens shoulders, triceps and chest muscles
- Junior Back: Strengthens the back, shoulders and biceps
- Junior Sit Up: Improves abdominal, thigh, hip and back muscles
- Junior Bar: Improves upper body strength by doing dips or ground level pullups
- Bench: Used for stretches, inclined push-ups and back dips
Norwell Junior products were designed with the consultation of kids, parents, physical fitness experts, educators and physical therapists. For more information and to download a brochure, visit norwell-usa.com.
About Norwell USA:
Norwell designs and manufactures beautiful, stainless steel outdoor fitness equipment for customers in Europe, North America, Australia and Asia. Both dynamic and static stations for adults and kids allow everyone 24/7 access to fitness opportunities in the fresh air!
1 Centers for Disease Control and Prevention. “Physical Activity Facts.” Accessed October 18, 2013. http://www.cdc.gov/healthyyouth/physicalactivity/facts.htm