DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/gr2cl2/big_data_telecom) has announced the addition of the "Big Data: Telecom Innovation through Analytics - Africa & Middle East Telecom Insider / Vol. 5, No 4, Edition 11" report to their offering.
Telecom operators all consider Big Data initiatives important, but they currently feel neither ready to take on this task nor very willing to have someone else do it for them. Despite the absence of clearly defined expectations, they sense the potential innovation that can be unleashed through Big Data analytics and hope to become a central component in this new engine of service development.
In this Insider, the author aims to inform readers about the meaning of Big Data and the possibilities enabled by Big Data initiatives, as well as to guide telecom operators through four areas that need to be considered in Big Data implementations.
After briefly describing the context and the nature of Big Data, we focus on (1) market conditions, discussing issues of personalization and customer selection. Then the author explains in more detail (2) some exciting forms of Big Data analytics and demonstrate through simple hypothetical cases how operators can draw insights from their data. The author also describes (3) the organizational challenges, such as the availability of skills and the need to reconcile the deep differences between various business units. We finish by visiting the (4) regulatory concerns that are likely to surface as Big Data applications become commonplace. The report also contains three case studies, on Turkcell's m-commerce analytics, Netflix's recommender system and Weze, an m-commerce platform for marketing and payments in the UK.
Published monthly for each of the world's most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions
Key Topics Covered:
1. Introduction: Big Data
2. Market considerations
3. Technical considerations
4. Organizational considerations
5. Regulatory considerations
For more information visit http://www.researchandmarkets.com/research/gr2cl2/big_data_telecom
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