DOVER, N.H.--(BUSINESS WIRE)--RewardsNOW, Inc., an industry leader in loyalty programs for financial institutions announced today that it has entered into a partnership with It’s My Michigan, a merchant discount program that offers Michigan residents discounts at thousands of Michigan-based merchants.
The partnership with It’s My Michigan will enable RewardsNOW to expand the reach of its Shop Main Street local merchant funded shopping program beyond the metropolitan Detroit area into greater Michigan and is just one of many initiatives planned for the expansion of the Shop Main Street program.
“We are looking forward to working together with It’s My Michigan to expand the number of local merchants participating in Shop Main Street into greater Michigan,” Steve VanFleet, RewardsNOW’s CEO said. “Both organizations believe that consumers here want to shop locally whenever possible, and the increased reach of Shop Main Street gives them additional opportunities and incentives to keep more of their hard earned dollars within their own community.”
“It’s My Michigan is pleased to be partnering with RewardsNOW to expand their Shop Main Street program. The Shop Main Street philosophy dovetails with It’s My Michigan’s goals of helping to support Michigan,” says Dennis Kaiser, COO of It’s My Michigan. “As concerned Michigan residents, we want to affect important and much needed change for our state and its residents; and we believe the Shop Main Street program will help contribute to our goals by promoting local Michigan businesses to its members.”
RewardsNOW’s innovative local merchant funded rewards program offers participating Shop Main Street merchants access to an easy-to-use online marketing tool where they can create customized, relevant offers designed to meet their own unique business needs and objectives, to attract new customers, and to reward loyal ones. And, unlike daily deals and coupons, Shop Main Street merchants have access to extensive data on customers’ transactions enabling them to analyze and evaluate the effectiveness of their offers.
In Michigan, more than 250,000 members of approximately a dozen credit unions earn bonus points from the credit unions’ loyalty programs when they shop at a Shop Main Street merchant. Expanding the reach of Shop Main Street into greater Michigan will benefit all Shop Main Street merchants by exposing their businesses to even more consumers. In addition, merchants benefit from the marketing being done by the credit unions promoting the Shop Main Street program and encouraging their members to shop local. Merchants interested in Shop Main Street can learn more on the program’s website, www.ShopMainStreetMerchants.com.
About It’s My Michigan
It’s My Michigan is a non-partisan, privately owned corporation with the same goals that all Michigan residents desire--to make a brighter, stronger, more effective Michigan. By working together with Michigan businesses, residents, schools and other organizations in a cooperative effort, It’s My Michigan is helping to strengthen our Michigan economy and create a brighter, more effective Michigan. For more information, visit www.itsmymichigan.com.
About RewardsNOW, Inc.
RewardsNOW, Inc. (RNI) is an exceptional, independent provider of turnkey loyalty programs. Since 1997, we have been offering loyalty solutions that include a configurable, web-based loyalty platform; marketing communications; analytics/ROI reporting; rewards catalog/fulfillment; and 24/7/365 customer support. Our programs, which are designed to generate incremental profits from increased member acquisition, increased product usage, and lower customer attrition rates, also include our online, national based merchant funded program as well as our unique, local merchant funded program; a discount coupon program, and a sweepstakes program – all designed to enable our clients to offer their members more value. RewardsNOW is based in Dover, New Hampshire. For more information, visit www.rewardsnow.com.