Mission Measurement Appoints Marketing and Communications Veteran Perry Yeatman as Principal and CMO

Addition of Yeatman and creation of CMO role aimed at driving the firm’s expansion across corporate, government and nonprofit sectors and around the globe

CHICAGO--()--Mission Measurement LLC today announced the appointment of C. Perry Yeatman as Principal. She was also appointed to the newly-created role of Chief Marketing Officer, reporting directly to company CEO, Jason Saul. As the company’s first CMO, Yeatman will be responsible for helping put Mission Measurement on the map as the world leader in measuring social outcomes.

“We’ve been a thought-leader in this space for nearly a decade. Given the tremendous growth in the field in recent years, we think the time is right to start spreading the word and sharing what we’ve learned through our work with leading companies, governments and NGOs,” said Saul. “Establishing the CMO position will better enable us to harness our tremendous intellectual capital. Perry is uniquely qualified to pioneer this role given her success working with and for several of the world’s largest companies, governments and NGOs during her nearly 30 years as a Marketing and Corporate Affairs professional.”

Prior to joining Mission Measurement, Perry was Senior Vice President for Corporate and Government Affairs at Kraft Foods and President of the Kraft Foods Foundation. During her seven years with Kraft, she advised Kraft Chairman and CEO, Irene Rosenfeld, on subjects ranging from multi-billion dollar deals to ending hunger.

“I’m very excited to be able to combine my passion for business with my personal commitment to tackling the world’s toughest social problems. I know that the more we can shift the conversation from 'charity' to 'shared value' and from 'valuing outputs' to 'delivering outcomes,' the more we can simultaneously deliver significant business value and substantial, measurable social benefits,” said Yeatman.

Before joining Kraft in 2005, Yeatman spent nearly 15 years with leading communications firms including Shandwick and Burson-Marsteller. In 2000, Yeatman moved “in-house” as a Vice President of Corporate Affairs for Unilever in North America, where she also served on the management board and the Board of the Unilever U.S. Foundation.

Beyond her broad and deep understanding of communications, Yeatman has unique experience in global business, having managed global teams and lived and worked overseas for most of the 1990s – based first in Singapore, then Russia and finally the UK. In her various roles, Yeatman served not only as a senior counselor but a General Manager as well. Ms. Yeatman is also an award-winning author.

ABOUT MISSION MEASUREMENT

Mission Measurement is the world leader in measuring social outcomes. With offices in Chicago, Washington, DC and London, we leverage our collective experience in the corporate, government and nonprofit sectors to help organizations make better decisions and design better strategies. Our aim is to use our proprietary methodologies and data to help clients achieve twice the social impact for half the cost. For example:

  • Our Social Value Proposition™ (SVP) methodology helps companies to develop social impact strategies and quantify the value of their social impact to consumers and other stakeholders
  • Our Universal Impact™ (UI) methodology helps governments and funders analyze their aggregate impact at a portfolio level
  • Our Custom Program evaluation helps nonprofits and funders measure the contribution of a specific program to “big outcomes” over time

Mission Measurement is a business built by passionate, like-minded professionals who are committed to improving the world by changing the dialogue and using benchmark data to create a true “social capital market” - where social outcomes can be more efficiently bought and sold to maximize social impact. For more information, visit us at www.missionmeasurement.com or follow us on Twitter at @missionmeasure.

Contacts

Mission Measurement LLC
Blythe Ebersole, 312-541-8006
BEbersole@missionmeasurement.com

Release Summary

C. Perry Yeatman was named Principal and Chief Marketing Officer for Mission Measurement LLC, of Chicago IL. Ms. Yeatman was formerly President of the Kraft Foods Foundation.

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Contacts

Mission Measurement LLC
Blythe Ebersole, 312-541-8006
BEbersole@missionmeasurement.com