DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rmt3tl/global_chilled) has announced the addition of the "Global Chilled and Deli Food Market 2012-2016" report to their offering.
The analysts forecast the Global Chilled and Deli Food market to grow at a CAGR of 2.71 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in demand for convenience in food products. The Global Chilled and Deli Food market has also been witnessing the increasing private label brands. However, the highly fragmented market could pose a challenge to the growth of this market.
The key vendors dominating this market space re Brasil Foods S.A., JBS S.A., Kraft Foods Group Inc., and Tyson Foods Inc.
The other vendors mentioned in the report are 2 Sisters Food Group, Astral Foods Ltd., Eskort Ltd., George Weston Foods Ltd., Greencore Group plc, and Itoham Foods Inc.
Commenting on the report, an analyst from the team said: A major trend being witnessed in the global market is the emergence of a number of private label brands. Private label brands in retailing include products that are developed and marketed by retailers that run various retail formats. Such products are available only in stores owned by a particular retailer. A large proportion of the private label growth is due to the consolidation and expansion of the Retail Food industry. Moreover, many retailers are entering this market by increasing their investment in the perishable department. The reason for this is the increased popularity of chilled and deli foods that are easy to cook. For instance, 16-17 percent of the revenue from chilled and deli food sales were dominated by private labels in the MEA region in 2012. Chilled and deli food products are facing increased competition from branded products due to their low cost. Consumers consider private label brands to be better, offer higher value, and to be priced better than chilled and deli food products. Even the developing countries are being increasingly exposed to private labels through retail expansion, which is leading to increased awareness of their benefits. Hence, the increasing number of private label brands could influence the market in both a positive and a negative manner during the forecast period.
According to the report, one of the main drivers in this market is the increase in demand for convenience food products from consumers. The hectic schedules of consumers and the increase in social gatherings have led to consumers purchasing convenience food products such as chilled and deli food products, which is increasing the global demand for these products.
For more information visit http://www.researchandmarkets.com/research/rmt3tl/global_chilled
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