DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/r7vp45/multiplay) has announced the addition of the "Multi-Play Operations Maturity: How to Appear As a Single, Integrated Company to Customers" report to their offering.
In general, the level of operations integration across the formerly disparate lines of business is relatively low for the majority of operators surveyed.
Most communications service providers (CSPs) offer bundled services in multi-play packages. These usually transcend the former lines of business, each with their own operational organisations, procedures and tools. These operations should be integrated to some degree to give customers the feeling of dealing with a single business.
But how integrated are the operations that support these services? Do companies that offer such bundles look to customers like a single, integrated entity, or a collection of businesses with their own procedures and systems?
The author undertook the original investigation of these questions on behalf of a particular CSP that wanted to determine the state of the art. Further research has led to this Report, which describes the different approaches taken by operators that offer bundles of multiple services based on already established businesses.
This Report provides:
- a survey of CSPs around the world as to the degree they appear to be a single company to customers of their multi-play bundles
- a maturity model to help CSPs understand how they compare with competitors.
- EITC (du)
- Everything Everywhere (EE)
- Telekom Austria
- Telekom Srbija
- United Internet (1&1)
- Virgin Media
For more information visit http://www.researchandmarkets.com/research/r7vp45/multiplay
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.