LOS ANGELES--(BUSINESS WIRE)--Just in time for the holiday season, The Beatrix Girls, a whole new line of collectible pop-star dolls driven by original music, is set to empower and inspire young girls nationwide with their retail debut this month at Toys“R”Us® stores nationwide and online at Toysrus.com. With fully developed personalities, band members Brayden, Ainsley, Lark and Chantal live and interact in the human world—producing real music, real hits, and real fans—kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop-star through play.
The line was conceived and is being brought to the market by Sherry Gunther Shugerman, a two time Emmy-Award winning producer and veteran media executive with an unparalleled track record of over two decades of experience producing smash hits such as The Simpsons, Rugrats and Family Guy. Sherry is also a pioneer in digital media content for kids having launched two children’s online virtual worlds.
“We set out to develop a well-rounded entertainment brand rather than just another doll, by creating original music, innovative webisodes and an integrated digital presence, and then working with leading animation designers and top doll sculptors to reimagine the look of dolls. The Beatrix Girls’ larger than life personalities are reflected through their large heads, abundant hair and hyper-stylized design,” said Sherry Gunther Shugerman, President of PopStar Club Inc. “Where else other than Toys“R”Us, The World’s Greatest Toy Store, would The Beatrix Girls make their first shelf-topping performance? The buzz has been building for months and we are excited to finally introduce the band to our fans.”
The Beatrix Girls’ songs are written and produced by a Platinum winning song-writer and producer who writes for some of the top pop-stars today, and mastered by a Grammy winning engineer. The Beatrix Girls have already generated a huge amount of momentum securing early strategic deals with licensing partners such as Peavey Instruments, along with nine other licensing partners covering every major category, including apparel, accessories, back-to-school stationary, footwear and more.
“Kids love to laugh, sing and dance along with their playtime pals, and with the Beatrix Girls, young girls can do just that,” said Melody Young, Vice President, General Merchandising Manager, Toys“R”Us, U.S. “Children of all ages are sure to fall in love with each dolls’ individualistic and vibrant personality. We are excited to be the first retailer to bring these collectible pop-star dolls to store shelves this holiday season.”
The Beatrix Girls collection of dolls, which is recommended for ages 5 and up, will be available in October at Toys“R”Us stores nationwide and online at Toysrus.com.
About The Beatrix Girls:
Based in Los Angeles, CA, The Beatrix Girls, developed by entertainment industry veteran Sherry Gunther, is set to launch in fall 2013 at retail stores nationwide. The Beatrix Girls is a line of collectible dolls -- they’re musicians, they’re dolls, they’re role models for a new generation of empowered young girls, with great clothes, fabulous hair, and original pop music developed by platinum-winning songwriters and producers. Each member of the band sings, plays a different instrument and even writes the songs. www.TheBeatrixGirls.com