NEW YORK--(BUSINESS WIRE)--M&C Saatchi announced today that Graceann Bennett will be joining its New York office as Chief Strategy Officer. Bennett will start in mid-December and will report to NY CEO, Jeff Brooks. She joins Pierre Lipton, Chief Creative Officer, as the third equity partner in the business. Bennett replaces Sveta Doucet, who will leave the agency at the end of the year.
Bennett spent the past 6 years of her career as Managing Partner and Strategic Planning Director of Ogilvy Chicago. She was a driving force in tripling the size of the office during her tenure through new business wins, organic growth and brand consulting initiatives.
Graceann was the originator of Ogilvy Chicago’s groundbreaking initiative to better understand the digital needs and behaviors of women. She published Women in their Digital Domain: Digital Paths to Seeking, Sharing and Shopping: a study done in collaboration with Microsoft and Mindshare in 2009, and then expanded this work to understand the global ‘digital divas’ of 2013 and beyond, which she presented this past summer at the Cannes Advertising Festival.
Prior to joining Ogilvy, she headed up the strategic planning departments of Leo Burnett and Arnold Worldwide. Earlier in her career she held senior planning posts at agencies including Mullen and TBWA/Chiat Day. Throughout her career Graceann has worked on many famous brands including Guinness, Coca-Cola, Dove, UPS, Volkswagen, SC Johnson, Truvia and American Family Insurance.
She has also applied her skills as a global brand strategist well beyond advertising to help artists, architects and global social enterprises better position themselves for maximum impact and cultural relevance. She is currently a Global Ambassador of SmartWoman, an economic empowerment initiative using technology to drive social change for women around the world.
Graceann is dedicated to thought leadership and has published work on everything from the global state of manhood, to mainstreaming sustainability, to tech-forward kids and their families, to reinterpretations and manifestations of the American Dream.
Jeff Brooks, NY CEO, commented: “As the NY agency is still relatively young, we have been spending the past year building our foundation and signing up new clients primarily on a project basis. The ambition moving forward is to compete for larger pieces of retained business.” Brooks added: “Graceann is the perfect person for this. She has loads of big brand experience, an excellent track record in both insight development and new business, and a passion for technology and entrepreneurship.”
Pierre Lipton, Chief Creative Officer, noted that Graceann has “a fierce intelligence and the rare ability to uncover insights that lead to the best and most impactful work.” Bennett herself added that she found M&C Saatchi’s independence and entrepreneurial business model to be “a refreshing departure from the macro-consolidation happening in the industry.” She added: “There are not many agency assignments with this type of structure and autonomy, and with the caliber of talented partners like Jeff and Pierre. I’m thrilled to be a part of it and confident we will make our mark.”
The M&C Saatchi Group in New York, whose mantra is “Brutal Simplicity of Thought”, includes more than 50 people across Advertising, Public Relations and Mobile divisions. Clients of the New York Group include GE, Reckitt Benckiser, Zynga, KIND Healthy Snacks, NBC Universal, Reebok, UGG Australia, Etihad Airlines, Pernod Ricard, BASF, The United States Olympic Committee, the ASPCA, NYC Pride and the United Nations, among others.
About M&C Saatchi Worldwide
M&C Saatchi Worldwide is a global network of 25 offices with over 1,850 employees.
Capabilities range from Advertising and Brand Consultancy to Sports & Entertainment marketing to Digital and Social Media. M&C Saatchi Worldwide is different from the standard agency group model as it has always focused on organic growth. The network footprint has been expanded with start-ups in key territories as well as extending into other communication businesses; predominantly organically though occasionally by acquisition. It is a closely-knitted, highly talented network covering off the key markets worldwide, all of whom are committed to integration.
Moray MacLennan is M&C Saatchi Worldwide Chief Executive and President of the European Association of Communications Agencies (EACA).