COLUMBIA, Mo.--(BUSINESS WIRE)--Analytical Bio-Chemistry Laboratories, Inc. today unveiled an updated brand identity, signaling a new era for the 45-year-old company.
“The launch of the new brand logo is an outward sign of an important transformation that’s been ongoing for the past couple of years,” said John D. Bucksath, President and CEO. “The entire organization has worked very hard to get where we are today. We have made significant investments across the organization to provide the expertise at all levels required to serve industry’s changing needs. We’re focused on the future, anticipating our clients’ needs and building the kind of relationships that bring value to the product development process,” he added. Bucksath, who was named CEO about one year ago, has been with ABC for 24 years.
The company’s updated logo pays homage to its past with familiar lowercase “abc” lettering, but features an arrow in place of a chromatogram to symbolize forward movement and is colored with brighter, more energetic blues. The word “laboratories” has been replaced by the tag line, better insight, better outcomes. The launch campaign features close-up photographs of the company’s employees wearing laboratory safety goggles reflecting images of scientific process and desirable outcomes.
“What makes ABC different from other service providers is the quality of client experience we deliver,” said Kristein King, Vice President responsible for marketing and sales. “Our most successful client relationships are those in which we collaborate on a tailored approach to development success. When this happens, clients benefit from ABC’s very broad scientific and analytical experience, and programs can move forward more efficiently. At the same time, ABC gains the insight we require to forecast client needs, so we can operationalize to meet them,” said King. “It’s a high-touch, results-driven client experience. That’s what makes ABC unique.”
The launch of ABC’s new brand identity comes on the heels of an October 2 announcement that the company would relocate physical operations of its subsidiary, Morse Laboratories, to Missouri and roll the former Morse name under the ABC brand.
About ABC Laboratories
Analytical Bio-Chemistry (ABC) Laboratories, Inc. is a privately held Contract Research Organization that provides expert development and analytical testing services to the pharmaceutical, biopharmaceutical, animal health, crop protection and chemical industries. The company helps its clients expedite time-to-market by devising phase-appropriate development strategies, and supports all stages of product development, registration and commercialization with a broad range of GLP- and CGMP-compliant testing, including custom synthesis, radiolabeling and environmental assessments. ABC employs more than 400 scientists and support personnel, and is headquartered in Columbia, Missouri.