NEW YORK--(BUSINESS WIRE)--MAKERS, the first-of-its-kind multiplatform video initiative from AOL and PBS announced today the first partners of the MAKERS@ program. MAKERS@ is an invitation-only program that provides a platform for companies to celebrate and acknowledge their game-changing female employees. Through MAKERS@, these companies will receive access to the inaugural MAKERS Conference, a first-of-its-kind gathering of leaders and trailblazers across industries centered on women and work and setting an agenda for change in the workplace. If the purpose of MAKERS is to celebrate the women who have made their mark on history over the last 50 years, the goal of the conference is to create change for women in the workplace over the next 50 years. The conference will take place from February 10-12, 2014 at the Terranea Resort in Rancho Palos Verdes, California.
The select group of companies who have partnered with MAKERS@ include: American Express OPEN, AOL, BBDO, Edelman, Google, Hearst Corporation/Marie Claire magazine, Javelin Marketing Group, Microsoft, Ogilvy & Mather, PricewaterhouseCoopers LLP (PwC), Verizon, and founding partner Morgan Stanley Wealth Management. Through this partnership, each company will sponsor a select group of up-and-coming women leaders in their organizations who embody the essence of what MAKERS is all about – dynamic, trailblazing leaders who are sparking change – to attend the conference and become the MAKERS@ their organizations.
The MAKERS Conference will bring together the groundbreaking “MAKERS” profiled on MAKERS.com together with celebrities, not-for-profit industry leaders and key policy-makers for a three-day dialogue on setting an agenda for change for women in the workplace. “The conference will highlight the very best of our MAKERS’ stories creatively woven together with one on one interviews, fireside chats, lively panels, cutting edge case studies, and entertainment,” said Dyllan McGee, Executive Producer of the conference. “We have gathered thousands of stories as part of our archive, and we want to use that wisdom to make positive impact on the world.”
Kara Swisher, creator of the All Things D conference, will emcee the conference. Sessions will also be led by Gloria Steinem, Sheryl Sandberg (COO, Facebook), Megan Smith (GoogleX), Wendy Clark (Coke), Bob Moritz (US Chairman and Senior Partner, PwC), Tim Armstrong (CEO, AOL), Michelle Kydd Lee (CAA Foundation), Linda Alvarado (Alvarado Construction), and many more. Attendees will leave connected to a dynamic network of remarkable women and role models and inspired to take their careers to the next level.
“Since our inception in February 2012 and the release of the documentary MAKERS: Women Who Make America this year, we have honored exceptional women and their pioneering contributions that have helped shape the world,” said Maureen Sullivan, SVP and General Manager, Women's Content and Lifestyle Brands, AOL. “With the very first MAKERS conference, we are encouraging our partners to continue our mission to empower and honor tomorrow’s innovative leaders.”
For more information on MAKERS@, visit http://www.makers.com/conference and follow @MAKERSwomen on Twitter and Facebook at Facebook.com/makerswomen.
MAKERS is a landmark television and digital-video initiative from PBS and AOL, founded by filmmaker Dyllan McGee, that aims to be the largest and most dynamic collection of women’s stories ever assembled. Nearly one year after the site’s inception, the three-hour documentary MAKERS: Women Who Make America debuted on PBS to critical acclaim with Forbes magazine calling it “a film every woman should see.” The documentary premiered in February and was a trending topic on twitter the entire evening1. In June 2013, MAKERS launched the initiative MAKERS@ to encourage a select group of companies to celebrate and acknowledge their leading female employees. An invitation-only program, MAKERS@ centers on the inaugural MAKERS Conference, scheduled for February 2014, where partner companies will enlist the women who are making a mark within their organizations to participate in the conference and come back to their organizations and activate what they have learned.
About American Express OPEN:
American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners and entrepreneurs with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at www.OPEN.com and connect with us at openforum.com and twitter.com/openforum.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Edelman is the world's largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age's top-ranked PR firm of the decade in 2009 and one of its "A-List Agencies" in both 2010 and 2011; Adweek's "2011 PR Agency of the Year;" PRWeek's "2011 Large PR Agency of the Year;" and The Holmes Report's "2011 Global Agency of the Year" and its 2012 "Digital Agency of the Year." Edelman was named one of the "Best Places to Work" by Advertising Age in 2010 and 2012 and among Glassdoor's top ten "Best Places to Work" in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.
About Hearst Corporation/Marie Claire:
Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media and information companies. Apart from its newspapers, Hearst’s major interests include hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in automotive, electronic and medical/pharmaceutical business information companies; a 50 percent stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate. Follow us on Twitter @HearstCorp.
About Javelin Marketing:
Javelin Marketing Group is a full service CRM agency that bridges the gap between brand promise and the full customer experience. By balancing the art of analytics with the science of insights, Javelin works with its clients to make marketing personal, profitable, and provable. Using perceptive consumer insights, award-winning creative and precise analytics, they empower clients to establish and strengthen customer relationships through direct marketing, interactive and DRTV efforts. An Omnicom Group agency, Javelin has offices in Dallas, New York, Seattle, Atlanta and Beijing.
About Microsoft Advertising:
Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more. More information is available at http://advertising.microsoft.com.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 100 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries. A Dow 30 company with nearly $116 billion in 2012 revenues, Verizon employs a diverse workforce of 180,900. For more information, visit about.verizon.com.
About Morgan Stanley Wealth Management:
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, credit and lending, cash management, annuities and insurance, retirement and trust services.
1 Source: AOL On.