LEATHERHEAD, England--(BUSINESS WIRE)--Everyone has heard about digital print. But how much do you really know? Digital print is just beginning to infiltrate the packaging market and demonstrate its true potential for seamless and personalised advertising.
Coca-Cola’s recent global ‘Share a Coke’ campaign serves as the perfect success story to demonstrate the potential of digital printing for businesses. Coca-Cola personalised bottles with the most common first names from around the world in multiple languages, and saw both sales and social media engagement with the brand increase significantly.
Digital print is opening up a world of creativity in packaging design and digital marketing strategy. Personalised digitally printed material have been driving ROI for years, using content which can also be incorporated into online and mobile media as pioneered by marketing teams such as BSkyB. This kind of personalisation ensures relevant messages are delivered to targeted groups. According to Forbes.com, 61% of US consumers feel more positive about a brand when marketing messages are personalised. Following Sky’s lead, FMCG brands could be producing completely bespoke and targeted packaging in the not so distant future.
This technology is in its relatively early stages and there is a general lack of coverage and awareness in the industry. Despite common misconceptions, digital printing is becoming increasingly cost-effective and offers the same standard of quality as more traditional printing methods. Companies of all shapes and sizes are beginning to recognise its potential, and those who don’t get on board are likely to get left behind.
Hear from Coca-Cola, Unilever, BSkyB, SAB Miller, Mondelez, Marks & Spencer and many more at the Digital Print for Packaging conference 2013, in London from 2-4 December. Whether you’re considering digital print for your business or would like to know a little more about this increasingly popular printing method, this event will provide you with answers to all of your questions.
More information on Digital Print for Packaging visit www.printfutures.com
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