FRAMINGHAM, Mass.--(BUSINESS WIRE)--IDC Health Insights today announced the availability of a new report, IDC MarketScape: Worldwide Life Science Sales and Marketing ITO Vendor Assessment 2013, (Doc #HI243591). The new report provides an assessment of where the life science sales and marketing IT outsourcing (ITO) market is going, how the major vendors compare with each other, and what criteria are most important for life science companies to consider when selecting an IT outsourcing vendor. Vendors evaluated in this report include: Accenture, Capgemini, Cognizant, Deloitte, HCL, Indegene, Infosys, IMS Health, L&T Infotech, NTT Data, TAKE Solutions, Tata Consultancy Services (TCS), Tech Mahindra, and Wipro.
Sixty-eight percent of life science companies are expected to increase overall sales and marketing IT spending this year, and IT services in particular are expected to account for the largest portion of IT spending (45%) relative to software and hardware. As such, there is strong demand for skilled IT outsourcing partners that can reduce costs, improve process efficiency, increase automation, and provide strong life science-specific industry expertise.
While all three faces of IT-related outsourcing continue to grow, including ITO, business process outsourcing (BPO), and strategic consulting services, the vendors that are best suited to deliver these services to life science companies can vary greatly depending on a company's situation-specific needs and each vendor's respective strengths and weaknesses. To help life science companies better evaluate the vendors servicing this space, this report evaluates the 14 leading IT outsourcing vendors that serve the life science sales and marketing space. For the purposes of this report, ITO includes all services surrounding system implementation, system integration, data integration, application development, maintenance, and support, infrastructure outsourcing, and other types of related external IT-centric services.
According to the report, when evaluating vendors, some of the key criteria to consider include:
- Breadth of life science sales and marketing services offered, depth of related project experience, and the number of customers the vendor has served
- Geographical footprint and global delivery capabilities, level of priority and focus by the vendor on the life science sales and marketing sector, and the vendor's pace of investment in related life science capabilities
- Life sciences industry expertise, corporate financial stability, and willingness to contract with clients under a risk/profit sharing contract model
- Diligent vetting of customer references to examine vendor capabilities surrounding project management, IT technical skills, account management, and overall value delivery to clients.
Eric Newmark, Program Director, Commercial Life Sciences research at IDC Health Insights, notes, "Companies are being driven toward sales and marketing IT outsourcing by several business needs, including the need to automate and optimize recurring sales activities, consolidate disparate information sources, optimize multi-channel sales and marketing operations, improve sales force effectiveness and efficiency, broaden their adoption and utilization of mobile platforms, and improve regulatory compliance. The new IDC MarketScape provides essential guidance to companies looking for assistance in selecting a third party service provider for sales and marketing ITO, from both a tactical and strategic perspective."
For additional information about this report or to arrange a one-on-one briefing with Eric Newmark, please contact Sarah Murray at 781-378-2674 or firstname.lastname@example.org. Reports are available to qualified members of the media. For information on purchasing reports, contact email@example.com; reporters should email firstname.lastname@example.org.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors.
About IDC Health Insights
IDC Health Insights assists health businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc-hi.com, email email@example.com, or call 508-935-4445. Visit the IDC Health Insights Community at http://idc-insights-community.com/health.