DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/khlhj3/infographics) has announced the addition of the "Infographics: Best Practice Guide" report to their offering.
This Infographics Best Practice Guide is designed to help B2B marketers utilise infographics to effectively communicate important information and key insights to their customers and prospects, as well as internal and external stakeholders.
Infographics have been around for a millennia in the form of charts and maps, but infographics as we recognise them today began in the 19th century. Their popularity has skyrocketed in the advent of the internet and social media. Infographics are one way brands can share value with their audiences in a simple shareable format - they represent a chance to extend the reach of a marketing message through social sharing and to connect a brand intimately with relevant issues.
This best practice guide looks at the origins and definitions of infographics, setting objectives and planning, good and bad designs, publishing and promotion, in addition to measuring ROI. Three case studies showcase infographics that have achieved success.
This guide will help B2B marketers grasp infographic concepts, gain audience insight and understanding, create or commission good design, and measure its success.
This guide is suitable for:
- Brand marketers
- Customer service heads
- Digital marketing professionals
- Heads of marketing
- Heads of social media
- Heads of data/analytics
- Marketing communications managers
- VPs of marketing
- Marketing directors
- Marketing executives
- Marketing managers
- PR agencies
- PR teams
- Anyone involved in the process of defining or re-defining content marketing strategies
For more information visit http://www.researchandmarkets.com/research/khlhj3/infographics
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