Virtual Piggy Joins Demandware LINK to Accelerate Commerce Innovation

Pre-built integration makes it faster and easier for Demandware clients to deploy safe youth payments technology

LOS ANGELES--()--Virtual Piggy, Inc. (OTCBB: VPIG) today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, Virtual Piggy has developed a pre-built integration between Virtual Piggy and Demandware Commerce, making it possible for Demandware clients to implement its safe youth commerce solution in a fraction of the time normally required.

“Virtual Piggy’s COPPA-compliant payments solution offers a unique and effective way for retailers to reach consumers under 18,” said Tom Griffin, senior vice president of corporate development for Demandware. “We are pleased to welcome Virtual Piggy to our growing community of LINK Technology Partners.”

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“This certification from Demandware will make our payment option easily accessible and integrated by the merchants under their umbrella,” said Virtual Piggy founder and CEO Dr. Jo Webber. “As we continue to expand globally, this is another step forward in making our technology convenient for merchants to add to their ecommerce environment.”

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Contacts

US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
Investor Awareness
Tony Schor, 847-945-2222 ext. 221
tony@investorawareness.com
or
UK:
Virtual Piggy, Inc.
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com

Release Summary

Virtual Piggy has become a Demandware LINK technology partner, making it easier and faster to integrate directly into Demandware e-commerce platforms such as recent partner Deb Shops.

Contacts

US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
Investor Awareness
Tony Schor, 847-945-2222 ext. 221
tony@investorawareness.com
or
UK:
Virtual Piggy, Inc.
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com