BETHESDA, Md.--(BUSINESS WIRE)--RainKing is delighted to announce that as of today, 93.1% of all contacts in the RainKing database have accurate, direct phone numbers associated with them. Based on published reports as well as random sampling and analysis, this is a full three percentage points better than the nearest competitor. And it’s as much as 35 percentage points better than other popular business databases.
One of the most important details in business databases is accurate contact information -- specifically direct dial phone numbers, which are notoriously difficult to get and keep updated.
Study after study reveals that bad data significantly impairs sales production in the tech industry. It is estimated that bad phone numbers alone result in a 6% decrease in a sales rep's productivity. For a rep selling $1 million per year in production, that's $60,000 in lost revenue. Multiply this across many reps and an IT vendor is talking about big, big money lost from something as seemingly small as a correct and direct phone number to a decision maker.
RainKing has long been the recognized market leader in IT sales intelligence, depth and analytics. New investment and intensive focus on data quantity and detail is bringing RainKing quickly to the forefront in these areas as well. "It's a new day for data quantity, quality and depth at RainKing," says Chief Content Officer Anil Prahlad. "We've always been great at the analytics, intelligence and context part of the database equation, now we are conquering the entire database landscape," adds Prahlad.
RainKing’s proprietary sales intelligence solutions provide IT vendors’ sales and marketing teams with the critical insight, information and analytics they need to be more successful. RainKing is one of the fastest growing information companies in the United States.