AMSTERDAM--(BUSINESS WIRE)--The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:PVH) is pleased to announce the brand’s continued support of Breast Health International (BHI) for the seventh consecutive year, including the launch of a new limited-edition handbag. The 2013 BHI campaign reunites supermodels Claudia Schiffer and Naomi Campbell, photographed by Patrick Demarchelier.
Proceeds of the bag’s sales will be donated to Breast Health International, a leading non-profit foundation that works to advance breast cancer research and treatment. The handbag is available in select Tommy Hilfiger stores in Europe, the United States, Canada, Latin America, the Asia-Pacific region and tommy.com.
“I am very proud of our annual collaborations with Breast Health International,” said Tommy Hilfiger. “Each year our limited-edition bag allows us, our fans and our customers to build awareness in a powerful way, and raise significant funds for the organization. I’ve always admired Claudia and Naomi’s unique styles, and Patrick Demarchelier is an iconic photographer; we’re honored to be working with them on this important initiative.”
“Being able to play a part in this admirable campaign means a lot to me,” said Naomi Campbell. “As my own mother has suffered from breast cancer, and I’ve seen first-hand the hardships and challenges the illness can cause. I’m a passionate supporter of breast health education, and I’m honored to be able to contribute to BHI’s amazing work.”
“I’m very pleased to partner with Tommy, Naomi and Patrick to raise awareness and support for such a wonderful organization,” said Claudia Schiffer. “I hope with this campaign we can increase early awareness for early detection, and help support women and families in need.”
The 2013 handbag is a midsize satchel-tote cross, with a midnight blue core and cherry red side panels. Made of Italian pebbled leather, the bag embraces Tommy Hilfiger’s classic, American, cool aesthetic. A white hangtag accent and white interior zipper toggles are nautically-inspired. Additional features include a large exterior side pocket with magnetic closure, interior central divider with zipper, mobile phone pocket and brass accents.
The limited-edition handbag retails for $299, and $100 of each sale will go directly to the Fund for Living. This global BHI initiative provides assistance to women with breast cancer and their families, by covering costs or addressing unique problems associated with their care that may not be covered by health insurance programs.
“We’re thrilled to be partnering with Tommy Hilfiger for the seventh year, and we are exceedingly grateful for his unyielding commitment to our cause,” said Shelley Schwartz, Founding Chairperson of Breast Health International. “The sales proceeds from the limited-edition handbags go a long way towards helping us achieve our mission: improving the quality of life for individuals and families affected by breast cancer. We are also excited to be working with Claudia and Naomi – who are such beautiful, inspirational women – and Patrick’s photography is simply fantastic.”
Note to editors:
Former celebrity ambassadors for the Tommy Hilfiger BHI handbag campaign include actress and singer Charlotte Gainsbourg, photographed by Drew Barrymore; Oscar-winning actress Renée Zellweger; France’s former First Lady Carla Bruni; international supermodel-turned-acclaimed-photographer Helena Christensen; supermodel and actress Milla Jovovich; and Italian actresses Claudia Gerini and Cristiana Capotondi.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
About Breast Health International
Breast Health International is a non-profit foundation that serves as a catalyst to advance breast cancer research and treatment, working with the world’s greatest minds to find a cure for and eradicate breast cancer. Our mission is to give everyone affected by breast cancer the tools they need to maintain the best quality of life, regardless of their background or financial circumstances. In addition to sponsoring a series of International Consensus Conferences, BHI is dedicated to developing the talents of a new generation of physicians through Breast Cancer Fellowships, advancing the scope of scientific research through seed grants to pioneering doctors, and making the lives of those with breast cancer a little easier with its Fund For Living. Our aim is to reduce the suffering caused by breast cancer worldwide and to ensure that no one touched by breast cancer walks alone.