CINCINNATI--(BUSINESS WIRE)--Maite Perroni, celebrity ambassador for Procter & Gamble’s (NYSE:PG) haircare brand Pantene, helps launch Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with a new series of four exclusive hair confession videos on MiPantene.com. Maite shares hair secrets and anecdotes on how heat styling is part of her everyday hair styling routine to ensure the end-look she loves is achieved. The Pantene Pro-V Heat Shield collection is for all women who are aware of the damage that can be caused by the excessive use of heat styling tools, but are ultimately not prepared to sacrifice their style due to the use of less heat.
“We all have secrets when it comes to our hair! Personally, I wish I could let my hair air-dry as much as possible, but the reality of my life requires heat styling tools as part of my everyday hair routine. With Pantene Pro-V ® Heat Shield collection I can use heat styling tools guilt-free and still keep my hair healthy and protected against 450 degree heat, ” mentioned Maite Perroni.
Every Monday during the month of October (7, 14, 21 and 28), a new Maite confession video will be posted on MiPantene.com. At the end of each video, Maite will be inviting fans to submit their own hair confession videos in response to a question. Ultimately, four finalists will be selected by a panel of judges; one per question, and after the four weeks, the finalists’ videos will be posted on MiPantene.com for two weeks of open voting to determine the grand prize winner. The grand prize is a trip to Miami to attend People en Español’s “Estrellas del Año” party on December 12, and get a makeover from Pantene celebrity stylist Gabriel Samra.
Join the social media conversation with #ConfesionesCalientes, become our fan on Facebook at MiPantene.com and follow Pantene on Twitter at http://twitter.com/Pantene and on Instagram at http://instagram.com/pantenehair.
ABOUT PANTENE PRO-V:
The Pantene Pro-V line includes 21 collections that help provide all women with healthy, beautiful hair. The current Pantene Pro-V offerings include: Advanced+ Keratin Repair, AgeDefy, Anti-Breakage, Aqua Light, Beautiful Lengths, Classic Care, Color Preserve, Curly Hair Series, Daily Moisture Renewal, Everlasting Ends, Expressions, Heat Shield, Ice Shine, Nature Fusion, Repair & Protect, Smooth, Stylers, Volume, Truly Natural, Truly Relaxed, and Ultimate 10.
Pantene products are available nationwide at drug stores, food stores and mass merchandisers. Pricing is at the sole discretion of the retailer. Suggested retail prices for products range from $3.99 to $18.99 each.
ABOUT PROCTER & GAMBLE:
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.