SANTA FE, N.M.--(BUSINESS WIRE)--OUTSIDE has partnered with Land Rover to launch a branded content initiative to promote the all-new Range Rover Sport called Driven: Pioneers Redefining Possible, a custom editorial series produced by Outside Television profiling the stories of three accomplished individuals whose personal quests are pushing the limits of their fields.
OUTSIDE will chronicle each person’s journey as their distinct expeditions unfold:
- Sonya Baumstein: Driven to Break Records (October 3)—Baumstein became the first person to Stand Up Paddle Board the Bering Strait. Baumstein and a partner, Lia Ditton, also plan to row across the Pacific Ocean from Tokyo to San Francisco in April 2014. OUTSIDE will tag along, spotlighting Baumstein and Ditton throughout their courageous effort.
- Peter Metcalf: Driven to Use Technology to Change the Way We Adventure (October 17)—Metcalf’s company, Black Diamond, produces climbing and skiing gear. His mission is to invent equipment that will offer exceptional comfort, safety and flexibility. OUTSIDE will tell the story of how Metcalf and his team are shaping the future of the outdoor world.
- Levison Wood: Driven to be the First Man to Walk the Nile (November 4)—Wood will attempt to do something that no one has ever accomplished: be the first person to walk the Nile.
Driven will be featured at www.outsideonline.com/driven from October 3rd. The series will also live on YouTube.com/LandRoverUSA and LandRoverUSA.com/Driven from mid-October.
The all-new Range Rover Sport delivers the brand’s best-ever on-road dynamics together with genuine Land Rover all-terrain capability. The all-new Range Rover Sport vehicle’s aluminum architecture achieves a weight savings of more than 800lbs and features a powerful 510 hp supercharged V8.
About Outside: Outside is America’s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us online and on Facebook, and follow us on Twitter.