SEATTLE--(BUSINESS WIRE)--Seattle-based startup graZie Mobile debuts today a new feature, “The Icebreaker.” This new feature allows users to see how many mutual friends they have around them at any given time while at a venue, bar or restaurant.
graZie Mobile provides a branded on-premise entertaining mobile marketing solution for venues, restaurants and bars. Now, the company adds to it's on-premise solution with a feature that allows the patrons to identify any mutual connection they might have but weren't aware of.
graZie Mobile CEO Chris Roution says, "This feature will allow people to meet new friends again for the first time, creating more engagement and brand stickiness. When we socialize, our goal is simple - hang out with our friends and make new friends. Our product empowers the first part of socializing, our new feature drives the latter part by helping break the ice.”
Given the chance, who wouldn’t want to sneak a peak at who is around? The next time you are out, instead of saying “You come here often?” you can say, “Hey, don’t you know my friend Sarah?”
graZie Mobile will make this new feature available immediately to current customers and the feature will be rolled in to their standard suite of offerings, which supports both Android and iOS mobile platforms.
About graZie Mobile
Provides a digital mobile marketing on-premise branded solution that arms Venues, Restaurants, Bars & Brands with an ability to entertain and engage with their consumers. graZie creatively leverages social media, user generated content, location services and mobile couponing to further extend their Customers’ Loyalty and POS solutions.