LONDON--(BUSINESS WIRE)--WCG, an integrated communications agency, announced today that, as part of its continued commitment to building the agency of the future and expanding its global imprint, it has acquired Refreshed Wellbeing, a pan-European, digitally-based communications and marketing agency specializing in health and pharmaceutical brands.
Refreshed Wellbeing is focused on delivering integrated digital marketing campaigns across Europe for clients such as Boehringer Ingelheim, Bristol-Myers Squibb, Grunenthal, Johnson & Johnson, LEO Pharma, Mentholatum, Pfizer and Roche. Carl Engelmarc, co-founder of Refreshed Wellbeing and a digital strategist, joins the WCG management team with more than 20 years of experience in digital and integrated branding communications.
“The acquisition of Refreshed Wellbeing is another milestone for WCG and our parent company, W2O Group. It further strengthens our ability to serve clients across Europe with digital campaigns that are built upon local market knowledge and regulatory expertise,” said Chris Deri, president of WCG. “It also bolsters our analytical and PESO capabilities, which will ultimately enhance our insight-led strategic approach across the entire region.”
WCG serves clients with a “next practices” approach that has propelled the agency as a digital leader. Earlier this year, The Holmes Report named W2O Group the U.S. Digital and Specialist Agency of the Year. The acquisition of Refreshed Wellbeing follows that of Mettle, a leading analytics group, in March 2013 and will help WCG continue to grow in EMEA.
“London is an emerging center of excellence for our firm,” said Bob Pearson, president of W2O. “With over half a billion people online in EMEA, it’s important that we provide our clients with the most effective digital solutions. We’re looking forward to joining with Carl and his team to pragmatically disrupt the status quo.”
About WCG
WCG is focused on integrated business solutions in the areas of innovation, change and growth for the world's leading companies and brands. WCG serves clients through a network of offices in San Francisco, New York, Austin, Los Angeles, Minneapolis and London. For more than a decade, WCG's seasoned professionals have specialized in providing analytics, content, engagement and strategy to a diverse set of clients across the consumer, technology, healthcare and pharmaceutical industries. For more information, please visit http://wcgworld.com.
About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms – WCG, Twist, BrewLife, and W2O Ventures – through offices in San Francisco, New York, Austin, Los Angeles, Minneapolis, and London. For more information, please visit http://w2ogroup.com.
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