DAVIE, Fla.--(BUSINESS WIRE)--Floridian Community Bank (http://www.floridiancommunitybank.com) today has kicked off their “We Bank the Old-Fashioned Way” toaster giveaway marketing campaign. The objective is to communicate to potential customers that the bank conducts business the way banks did thirty or forty years ago: with long-lasting bank-client relationships, real customer service and company policies, such as having a person (not a recording) answer the phone at all branches.
During the campaign, when a new account holder opens a checking account with a minimum opening deposit of $100 along with direct deposit, they will receive a Sunbeam® toaster and a $20 Visa gift card. The promotion will be supported by an advertising radio schedule.
Floridian Community Bank President Lee Frankhouser comments, “We’re excited to get this campaign underway. The real purpose is not to give away toasters or gift cards or to even open a huge number of checking accounts. Those are all great things, but we really want to communicate to people that we haven’t forgotten how banking used to be, and we still really do bank the old-fashioned way. And this promotion is just one more way that we do that.”
Floridian Community Bank services both businesses and consumers with cutting edge products and services delivered with old-fashioned customer care and is insured by the FDIC. Product and services encompass customary loan and deposit products including CDs, money market accounts, lines of credit, and home loans along with a range of other offerings such as safe deposit boxes, internet online banking and cash management, free network ATM usage, Remote Capture banking and much more. The bank makes loans without regard to race, color, religion, national origin, sex, handicap, or familial status. The bank currently has four branches in Broward and Palm Beach counties. More information can be found at: www.floridiancommunitybank.com.