CANTON, Ohio--(BUSINESS WIRE)--Craft Beers from Ontario, Canada’s Lake of Bays Brewing Company, Flying Monkeys and Waterloo Brewing Company will be introduced to the US market during the NBWA trade show at Caesars Palace, Las Vegas, September 30, and October 1.
Lake of Bays, the official brewery of the NHL Alumni Association, will direct a portion of the proceeds from the sale of its Top Shelf Classic Lager to the association, a not-for-profit whose many charitable causes include assisting former NHL players in their transition from professional hockey.
“The NHL Alumni Association has other causes as well, which we are proud to support,” said Darren Smith, LB CEO. “The association assists youth hockey initiatives, involves former NHL players in raising funds for charitable causes and works to inspire today’s youth by providing positive images of its members as guardians of the game.”
“Lake of Bays approached us with the idea of creating a product associated with our organization and the history of the game,” said Mark Napier, executive director of the NHL Alumni Association. “They brew great quality beer, have an excellent marketing strategy and they are team players that understand the importance of our association and our many causes.”
Appearing for Top Shelf Classic Lager will be former NHL player Marty McSorley. After his debut in the NHL in 1983-84, defenseman McSorley developed into one of the toughest customers in the game. His ability to rush with the puck and utilize a quick shot from the point made him a prominent member of several NHL clubs.
Lake of Bays also will introduce the company’s Rock Cut Baysville Lager, Crosswind Pale Ale and 10 Point IPA.
Flying Monkeys will display many different products including four which recently came out on top in taste testings on the Rate Beer website. They are: Barenaked Ladies Imperial Chocolate Stout, Smashbomb Atomic IPA, The Matador Imperial IPA and Netherworld Cascadian Dark Ale .
Waterloo Brewing Company was the first craft brewery in the province. Three of its Waterloo brands—Waterloo Dark, Waterloo IPA and Waterloo Amber—recently won Gold Awards at the 2013 Monde Selection International Institute for Quality Selections.