DENVER--(BUSINESS WIRE)--George Bernard Shaw once said, “Progress is impossible without change”, and Denver-based TRELORA Realty is on a steady path of forever changing the real estate industry. Since launching in October 2011, the company has experienced staggering growth as customers learn of its unparalleled offering and equity savings.
TRELORA is shaking up the traditional broker agent model by providing a full range of services and a team of experts for one flat fee. Unlike traditional agents who charge a variable fee derived from multiplying the home price by a commission rate, TRELORA offers a consistent pricing structure for their services. Regardless of selling price, the company charges $1,700 to list a home and allows its clients to choose a flat fee co-op, commonly $3,000, for the buyer's agent.
TRELORA is modernizing the industry, allowing it to keep pace with current technology and trends.
“We will tear down the walls of legacy thought and revolutionize the industry for the better,” says CEO and Managing Broker Joshua Hunt. “As one of the oldest trades in existence, it is shocking that the process of buying and selling property has not progressed more in recent history, especially with the advent of modern technology. TRELORA is advancing the traditional real estate sales model by blending modern technology with a skilled, team-based approach, saving buyers and sellers money on each transaction.”
After moving its headquarters to the heart of Downtown Denver in May of this year, the company is already planning for expansion. TRELORA plans to open three additional offices along the Front Range by Summer of 2014. The pace of growth will continue as TRELORA looks to expand out-of-state by the end of the year.
To accommodate and prepare for this growth, Hunt has doubled the staff in the Denver office, bringing on an experienced leadership team to guide the company's expansion while maintaining its high level of customer service. Most recently, additions to the TRELORA team include Tom Kingsford, Senior Vice President Operations; Amy Marcantonio, Senior Vice President of Franchise Development; Rett Kearbey, Vice President of Strategy & Partnerships; and Carrie Magnuson, Lead Business Systems Analyst.
Both Kearbey and Kingsford came to TRELORA from Apple, a company Hunt admires for its history of innovation. At Apple, Kearbey designed commercial B2B development strategies for a region of retail store business teams, and Kingsford served as a Business Manager, overseeing key initiatives involving leasing, forecasting, and new store openings. Prior to joining TRELORA, Marcantonio was the Director of Sales and Interim VP at Comcast Business Services, where she led her region to an optimum state of health by developing emerging markets into top-ranking producers. Magnuson joined TRELORA from Salesforce, where she built and deployed advanced systems, processes and workflow solutions for an ever-evolving marketplace.
“The caliber and ambition of our team is astonishing,” says Hunt. “While all of our executives are inherently interested in real estate, what drives them is the excitement and risk surrounding changing an industry.”
Still less than two years old, TRELORA is creating success stories where they truly matter most: among its clients. Since January 1, 2012, the company has experienced growth of over 1900% in active listings managed, with seller commission savings approaching $2 million. An anomaly in the flat-fee real estate space due to its focus on exceptional service, TRELORA has aspirations of saving consumers billions, not just millions, over the coming decade.
About TRELORA Realty
TRELORA Realty has become a leader in the real estate industry by offering flat fee service in tandem with all-inclusive client support. Every buyer and seller receives a dedicated TRELORA team, with each team member offering expertise in one specific area while providing the highest level of service. TRELORA’s model represents a sea change from the traditional real estate transaction. Typically, buyers and sellers work with one broker agent who handles every aspect of their sale or purchase and is compensated with a percentage of the selling price of their home. Unfortunately, many clients don’t realize this commission rate is negotiable, regardless of the name or logo on the sign. When partnering with TRELORA, clients save an average of $11,500 per transaction.
To set up interviews or receive high-res images, please contact Aubrey Cornelius at PR@trelora.com or 303.229.4431.