SARASOTA, Fla.--(BUSINESS WIRE)--OBJ Enterprises (OTCBB: OBJE) and its development partners celebrated a major achievement this week when Bluff Wars 2.0, the No. 1 adult party game, went on sale at the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play mobile app markets.
Developed and released in partnership with FangTooth Studios, Bluff Wars 2.0 is a hilariously addictive trivia game carefully calibrated to help OBJE capture a growing share of the $50 billion global mobile app market. Similar in concept to massively popular games such as Words With Friends and Draw Something, Bluff Wars translates the fun of hit party games like Apples to Apples from the coffee table to users’ tablets and smartphones.
The new app has many advantages over its free-to-play (FTP) predecessor, including a new user interface, faster gameplay, new trivia categories, robust group play and, most exciting of all, the introduction of Bluff Bucks—an in-game rewards system that will allow players to purchase premium add-ons.
Bluff Wars 2.0 represents another major milestone in OBJE’s efforts to build a robust portfolio of mobile applications by working with developers such as FangTooth Studios and Novalon Games to create and distribute fun and engaging gaming apps. Phantasmic, the first game developed in-house by OBJE and Novalon, began earning revenues the same day it was released for Android devices this month.
Bluff Wars 2.0 is the first game in which OBJE has participated in development to be released on the Apple App Store.
Through its gaming division, Obscene Interactive, OBJE is working to deliver many more innovative gaming products alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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