WEST LONG BRANCH, N.J.--(BUSINESS WIRE)--Sleep Innovations®, the leading innovator of premium foam and memory foam products, is committed to developing comfort products for every consumer touch point within the home. The company will showcase their breakthrough technologies with a wide array of in-demand products and brands at the 2013 Fall New York Home Fashion Market.
The company has a long history of innovation and prides itself on leading the industry with new technology and design advancements driven by consumer research. The Sleep Innovations team regularly conducts research to address consumers’ needs, ranging from in-depth focus groups to large-scale attitude and usage studies, and then mines this crucial consumer data to inspire new products and technologies.
“We’re proud of our extensive consumer research, both in product development and product testing stages,” said Mark Wooters, Executive Vice President of Sales at Sleep Innovations. “We don’t use the retail shelf as a testing ground. Everything we put out has been vetted by consumers, ensuring profitability for our retail partners.”
Each Sleep Innovations product is designed to offer customized comfort for customers, including memory foam pillows, mattress toppers and mattresses, as well as new offerings like anti-fatigue mats, loungers and ottomans. Sleep Innovations’ next generation ‘phase change’ gel is the latest way for consumers to personalize their sleep experience for maximum comfort.
“We continue to hear from consumers about their demand for superior cooling technology,” remarked Michael Loomis, Executive Vice President of Product and Business Development. “Our phase change gel memory foam is a game changer. It is more temperature sensitive than any other memory foam on the market, truly providing a customized solution for every consumer.”
Beyond its Sleep Innovations branded products, the company maintains a strong portfolio of brands to appeal to consumers in every aisle of the retail marketplace. From the Comfort Co. brand, to the newly launched Stanley® brand Utility Mat, created for workspaces, products are designed to meet the needs of consumers in all rooms of the home. Finally, Sleep Innovations is a key licensee for Serta brand memory foam pillows, mattress toppers and compressed mattresses.
To learn more, retailers can make an appointment to visit the Sleep Innovations Showroom, located at 261 Fifth Avenue, New York during the New York Home Fashion Market from September 23-26. Please contact Cyndi Matts at 732-443-2002, ext. 1029 for scheduling inquiries.
About Sleep Innovations
Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses. Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep. Follow Sleep Innovations on Facebook at facebook.com/sleepinnovations, and on Twitter at twitter.com/sleepinnov. For more information, visit www.sleepinnovations.com.