INDIANAPOLIS--(BUSINESS WIRE)--Global digital marketing leader ExactTarget, a salesforce.com (NYSE:CRM) company, announced new innovations for its email marketing products today, introducing advanced mobile optimization, predictive content and a new user interface.
The expanded innovations across ExactTarget Email will provide marketers an intuitive, collaborative application to power automated, mobile optimized emails that feature personalized content based on predictive analytics.
“Email remains a foundation for digital marketing, connecting companies to their customers to build brand loyalty and drive sales,” said Bryan Wade, vice president of email products for ExactTarget. “ExactTarget is the trusted leader in email, and we are committed to providing the cutting-edge innovations marketers need to create and maintain 1-to-1 customer relationships throughout the customer journey.”
New Email product tools will include:
- Optimized Content – Streamline content with an expanded user interface and suite of workflow tools for collaboration, approval, cloud editing and content tracking with available integrations to content management systems.
- Data-Driven Customer Intelligence – Manage data in real time with drag and drop segmentation, ad hoc customer reporting, campaign performance benchmarking from Return Path and Gmail Tabs engagement data.
- Predictive Analytics – Create more relevant emails using behavioral Web data to enrich, connect and predict email content.
- Mobile Email– Increase mobile engagement with mobile preview, pre-header text, responsive templates and device-specific data.
All new email innovations are currently expected to become generally available to ExactTarget clients during fourth quarter of calendar 2013.
“Smart marketers realize that a successful sale doesn’t automatically generate loyalty — it’s something they must earn and work to retain,” wrote Cori Munchbach, analyst at Forrester Research, Inc. in the January 2013 report, entitled “Embed The Customer Life Cycle Across Marketing”. “The customer life cycle involves the entire brand experience and describes an ongoing relationship with customers, making it the only approach that will drive success in the age of the customer.”
Email product announcements were unveiled today before a sold-out crowd at ExactTarget Connections. Marketers from around the world are attending the three day event, which features education and content, including keynotes from author Jim Collins, biographer Walter Isaacson and former U.S. Secretary of State Condoleezza Rice.
For updates on Connections, follow @ExactTarget and the hashtag #ET13 on Twitter.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. ExactTarget is a salesforce.com company. For more information, visit www.ExactTarget.com.