DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/r447xj/empowered) has announced the addition of the "Empowered Consumers in 2013: Forging Connections to the Mobile Web" report to their offering.
This Market Insight examines the convergence between mobile consumers and online communications, which can be referred to as the mobile Web, and the effect this is having on the way businesses deliver customer service. Although consumers prefer direct access to the Web as a primary contact channel, mobile applications are gaining momentum. Today mobile contact solutions connect mobile apps with the Web, automated and live agent customer care, sales, and billing.
Key Topics Covered:
1. Empowered Consumers in 2013: Forging Connections to the Mobile Web
- Empowered Consumers in 2013
- - Introduction - The Mobility Movement and the Web
- - Evolution of Mobile Apps as a Channel
- - Mobility Changes the Conversation
- - Interaction Challenges
- - Supplier Solutions
- - Summary and Recommendations
For more information visit http://www.researchandmarkets.com/research/r447xj/empowered
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