New PediaCare® Single Dose Makes Sick Times Easier

Introducing Pre-measured Doses of Acetaminophen in Easy to Use Squeezable Packets

PediaCare(R) Single Dose Acetaminophen Fever Reducer/Pain Reliever is the only pre-measured acetaminophen product packaged in individual, squeezable packets, making the process of dosing simple and providing parents with peace of mind. (Photo: Business Wire)

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TARRYTOWN, N.Y.--()--PediaCare® understands that getting a child to take his or her medicine is not an easy task. To help make the process simpler and safer for both the parent and child, PediaCare® developed PediaCare® Single Dose Acetaminophen Fever Reducer/Pain Reliever. It is the only pre-measured acetaminophen in individual, squeezable, packets perfect for anytime dosing.

PediaCare® Single Dose contains the accurate dose for just one treatment and is available in two sizes. The 7.5 mL packet is for children 36-47 lbs. or ages 4-5, and a 10 mL packet is for children 48-59 lbs. or ages 6-8. PediaCare® Single Dose is specially designed for little mouths to make taking medicine less intimidating, and the squeezable packet helps eliminate spills and creates less mess than a dosing cup. Each packet is child resistant with a fold-and-tear opening process. Caregivers then simply squeeze the medicine from the packet directly into the child’s mouth, similar to the squeezable yogurt and pureed fruit products to which most children have become accustomed.

Child safety was a driving force in the development of PediaCare® Single Dose. Over the counter medications are involved in approximately one-third of emergency department visits among children under the age of 12.1 Of those visits, 80% of them are due to unsupervised children taking medications on their own and 10% of emergency department visits in this age group are due to medications errors.2 With only one dose included in each child-resistant packet, the threat of overdosing is greatly decreased.

To help educate caregivers about the Single Dose product and offer tips on knowing when a child should be given acetaminophen, PediaCare® has partnered with father and pediatrician, Dr. David Hill, author of Dad to Dad: Parenting like a Pro, to develop an informational video on the single dose product. To view Dr. Hill’s video, visit http://www.youtube.com/watch?v=nqa96SWjDGc.

“Dosing instructions can be confusing for parents. PediaCare® Single Dose makes dosing simple and provides parents with peace of mind,” said Dr. Hill. “This innovative product takes a trusted medicine and transforms it into an easy-to-use solution.”

PediaCare® Single Dose Acetaminophen Fever Reducer/Pain Reliever will be available at major retail, mass-merchandiser and drug store chains nationwide beginning September 2013.

PediaCare® is a product of Prestige Brands Holdings, Inc. (NYSE-PBH), which markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, and certain international markets. For more information on PediaCare® and the full line of products, visit PediaCare.com, or join us on Facebook at Facebook.com/PediaCare and @PediaCare on Twitter for updates.

1. Schillie SF, Shehab N, Thomas KE, Budnitz DS. Medication overdoses leading to emergency department visits among children. Am J Prev Med 2009;37:181-7.
2. Budnitz DS, Salis S. Preventing medication overdoses in young children: an opportunity for harm elimination. Pediatrics 2011;127:e1597-9.

About Prestige Brands Holdings, Inc.

The Company markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, and certain international markets. Core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor’s® NightGuard® dental protector, The Little Remedies® and PediaCare® lines of pediatric over-the-counter products, Efferdent® denture care products, Luden's® throat drops and Dramamine® motion sickness treatment, Debrox® ear wax remover, Beano® digestive aid, Gaviscon® antacid in Canada, and BC® and Goody’s® headache powders.

Contacts

GolinHarris
Jillian McMenamin, 213-438-8834
jmcmenamin@golinharris.com

Release Summary

PediaCare® Single Dose Acetaminophen Fever Reducer/Pain Reliever is the only pre-measured acetaminophen product packaged in individual, squeezable packets.

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Contacts

GolinHarris
Jillian McMenamin, 213-438-8834
jmcmenamin@golinharris.com