BLOOMFIELD, Conn. & SAN FRANCISCO--(BUSINESS WIRE)--MyFitnessPal, the leading free personal health and fitness resource, and global health service company, Cigna (NYSE: CI) today announced a new initiative that will combine MyFitnessPal’s nutrition, physical activity and weight management resource with Cigna's health coaching programs.
The strategic venture is MyFitnessPal’s first formal expansion into the insurance and health care industry.
“The digital health movement is evolving rapidly and it’s exciting to see how it’s fueling our customers’ interest in getting healthy and staying fit. Many are already using MyFitnessPal and are discussing their food and fitness logs when they connect with their coaches,” said Jackie Aube, senior vice president, Product Solutions, Cigna. “By integrating new technologies like MyFitnessPal, we’re not only creating a more personal relationship with our customers, but helping them reach their goals more quickly and conveniently. This partnership makes the coaching process more rewarding for both customers and coaches.”
“We all know that diet and exercise are crucial contributing factors to good health, but often it’s hard to put that into practice every day,” said Mike Lee, co-founder of MyFitnessPal. “By working with Cigna’s Consumer Health Engagement Solutions, we’re able to marry our proven tracking tools with their renowned coaching services to help even more people create healthy habits and live healthier lives.”
Cigna is committed to helping customers improve their health, well-being and sense of security by supporting each individual with guidance, tools and information designed to make health a fun and interesting part of everyday life. This initiative will give customers the ability to choose to connect their MyFitnessPal accounts with their coach to share their diet and exercise activity. Coaches will be able to view a participating user’s progress and provide advice, motivational support and encouragement.
For the initial launch, the Cigna/MyFitnessPal initiative is available on the limited basis to Cigna U.S. clients, with expansion of the program targeted for 2014.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America, Cigna Life Insurance Company of New York and their affiliates. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, and other related products including group disability, life, and accident coverage. Cigna has sales capability in 30 countries and jurisdictions, with approximately 80 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
MyFitnessPal has helped more than 40 million people achieve and maintain a healthier and happier lifestyle. With a database of more than 3 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit http://www.myfitnesspal.com/. For more information about jobs at MyFitnessPal, visit http://www.myfitnesspal.com/jobs.
For additional details on MyFitnessPal’s partners, please visit http://www.myfitnesspal.com/apps. Developers who wish to integrate with the MyFitnessPal API should apply at http://www.myfitnesspal.com/api. For more information, please visit www.myfitnesspal.com.