BURLINGTON, Mass.--(BUSINESS WIRE)--89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has named Bill Carino vice president of sales and marketing, the latest in a series of executive hires at the agency fueled by client wins and innovative, data-driven solutions that build customer relationships.
Carino brings to 89 Degrees over twenty years of experience in database marketing services delivery, customer intelligence, and sales of direct marketing solutions and technology in a variety of vertical industries. He spent the first half of his career at marketing services firm Epsilon, where he designed and delivered marketing solutions for numerous leading organizations.
“Bill is a top professional whose relationship-based sales strategy is characterized by his ability to understand complex database marketing processes and technology concepts and effectively communicate them as solutions to clients,” said Phil Hussey, president of 89 Degrees. “He’s an expert that brings keen insights to customer engagement, and his leadership will be valuable here at 89 Degrees as we keep pushing forward with high ROI solutions that connect businesses and customers while attracting top talent to make it all happen.”
Carino marks the third key hire at 89 Degrees in recent months, following the appointments of industry veterans Bill Peña as vice president of technology services and Rosie Poultney as vice president of analytics. Building on a string of new business wins and a commitment to innovative excellence, 89 Degrees has assembled this highly skilled team as an unmatched resource that can provide businesses with the most creatively effective, omni-channel marketing solutions.
Most recently, Carino was vice president of sales at Extraprise, where he successfully led the sales team into numerous database marketing and demand generation engagements. Prior to that, he was sales director at ClickSquared, Inc., where he sold cross channel marketing technology and services to a variety of vertical industries. Carino has a long track record of leading successful sales relationships and developing new business at major accounts including: The American Red Cross, Qualcomm, WEX, Disney, Apple, AMEX, Habitat for Humanity, Shriner Hospital for Children, and Pacific Bell Telephone.
Bill has also held the roles of vice president of data solutions at Barton Cotton, a non-profit direct marketing firm based in Baltimore, and senior director of sales at Epsilon, a marketing services firm owned by Alliance Data. Bill holds a JD in Contracts and Intellectual Property from Massachusetts School of Law and a BS in Industrial Mgt. from University of Massachusetts at Lowell.
About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill. Visit www.89degrees.com for more information.