LOS ANGELES--(BUSINESS WIRE)--TotallyHer Media’s Momtastic (www.momtastic.com), a leading destination offering inspiration and solutions for family and life, announced today a full site relaunch that combines honest, supportive parenting and lifestyle content through an entertaining and digestible lens. The revamped layout uses an image-focused design ideal for moms who like to consume ‘snackable’ content. In addition to the content and design modifications, Momtastic introduces advanced ad products that allow advertisers to seamlessly align with the site’s content.
Momtastic’s fresh remodeled format provides readers with an inviting front door into the site’s deep content. Going beyond parenting coverage, Momtastic is covering lifestyle topics such as health, beauty, style, DIY, pets, green living, and home life. The ‘Mom Squad’ section incorporates the voices of some of the most influential mom bloggers from around the web offering readers product reviews, DIY projects, cooking, and home tips.
The Momtastic redesign also offers innovative ad products. Advertisers can become a part of the conversation by sponsoring a section of handpicked stories presented in a special section branded by category, like Cravings for pregnancy, Freshly Baked for food, and Finders Keepers for shopping. A new take on Momtastic’s most popular column, Retail Therapy feeds her shopping addiction with the latest must-haves and items to buy right now.
“Coming off the heels of TotallyHer’s successful relaunch of theFashionSpot.com, we’re bringing the same life and excitement to Momtastic’s new look,” said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. “Momtastic has always been an amazing resource for parenting, but with this redesign we are now offering women more content to engage her across all of her diverse interests. Momtastic is the one stop shop for women who happen to be moms.”
Continuing with the Momtastic Guest Editor program, Caroline Manzo from Real Housewives of New Jersey and author of the Harper Collins book ‘Let Me Tell You Something’ joins the staff for September to contribute to the re-envisioned site. Caroline fills in the community about her rules for life, the secret to a great marriage, her favorite beauty products, how to have tough talks with your kids, and more.
“We contemporized the look and feel of Momtastic from top to bottom to reflect the changes that are happening in the space overall,” stated Scott Silverstein, Senior Vice President of Sales for TotallyHer Media. “The even more robust parenting content as well as the added lifestyle channel are a direct response from our users wanting this information in an easily consumable format, and our advertising partners looking for increasingly complex advertising programs that deliver results.”
Momtastic (www.momtastic.com) is an all-inclusive web destination combining premium content and community for mothers. The site helps over 7 million moms (August 2013, comScore) each month by answering real questions, providing support and delivering inspiration for everyday life.
Momtastic was created to address a void in the market by combining the best of mom communities, blogs, and premium content publishing and now brings in 40 million page views per month (August 2013, comScore). Momtastic covers all the subjects that interest moms, with sections dedicated to Pregnancy, Parenting, Food, Health, Style, Shopping, Life, and Entertainment. Momtastic speaks with moms, offering a supportive, honest, entertaining and real voice across all the topics they care about.
Momtastic is a part of TotallyHer Media, an Evolve Media publishing vertical dedicated to women and their families.