DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/g7dnwk/us_luxury_home) has announced the addition of the "US Luxury Home Report 2013" report to their offering.
The Ultimate Guide to the Luxury Consumer Market for Home Luxuries...
Order Home Luxury Report 2013 and receive a FREE copy of the luxury trend report: Home is Where the Luxury Is: A Study of Luxury Consumers & Their Home Furnishings, Redecorating and Remodeling Purchases
Unity Marketing's Home Luxury Report 2013 is the ultimate guide to the U.S. market for luxury goods for the home. This report focuses on the buying and spending habits of the nation's affluent households - the top quintile or 20 percent of U.S. consumer households - of high-end or luxury products and services.
The Home Luxury Report examines consumers' buying behavior and spending habits related to these key categories of luxury purchases:
- Art & Antiques;
- Home Electronics;
- Furniture, Lamps & Floor Coverings;
- Garden & Garden Products;
- Kitchenware, Cookware and Cooks' Tools;
- Kitchen Appliances, Bath & Building Products including window covering;
- Linens, Fabrics & Soft Goods, including drapes and curtains;
- Mattresses and Sleep Systems;
A special feature in Unity Marketing's Home Luxury Report 2013 is a psychographic profile of five key types of luxury consumers.
- X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living;
- Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury;
- Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases;
- Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.
- Temperate Pragmatist a newly emerged luxury consumer who is not all that involved in the luxury lifestyle. As their name implies, they are careful spenders and not given to luxury indulgence.
Key Topics Covered:
Chapter 1 - About the Luxury Market
Chapter 2 - How Affluent Consumers Feel about the Economy and their Financial Status
Chapter 3: About Affluents' Luxury Purchases & their Spending
Chapter 4: About Luxury Consumers' Favorite Shopping Destinations
Chapter 5: Home Luxury Purchase Detail
Chapter 6: Personalities of Luxury
For more information visit http://www.researchandmarkets.com/research/g7dnwk/us_luxury_home