DENVER--(BUSINESS WIRE)--Consumer Capital Partners (CCP), a concept development firm focused on the consumer industry, announced today that it has launched its own public relations agency, Press Effect, to deliver strategic and collaborative planning to help clients build awareness through traditional and non-traditional media strategies.
Led by industry veteran and managing partner, Stacie Lange, Press Effect consists of a creative network of leading firms in the top 20 markets across the country, leveraging national and local networks with proven ability to deliver clients unmatched media exposure, brand awareness and social media engagement. With its winning formula for success with brands like Smashburger, Live Basil and Tom’s Urban, Press Effect is skilled at determining points of brand differentiation to create stories and social media conversations that result in local, national and international exposure.
“PR has become the new marketing,” said Stacie Lange, Managing Partner of Press Effect. “It’s important to change with the times. Today’s media landscape is much different than yesterday’s and taking a modern, innovative approach to creating brand buzz is where the emerging concepts will rise to the top as tomorrow’s industry leaders.” Press Effect realizes the influence that third party endorsements, press reviews, blogger tastings, Yelp events and social media campaigns have in stimulating sales, growth and interest from prospective investors. We’ve even seen positive impact directly driving franchise sales leads and the ability to obtain top notch real estate sites.”
Tom Ryan, Founder of Smashburger, Tom’s Urban and co-founder of Live Basil stated, “From the beginning, we wanted Smashburger to be a defining brand for the next generation. The marketing mix for how you engage this generation is much different than how you engaged the last generation. Early on, we realized that in order to communicate what our strengths are, we needed to talk in the circles of that next-generation customer. They value authenticity and integrity- something advertising can’t do. We developed a new approach to PR and it has paid out in dividends.”
Press Effect is a full-service agency, delivering effective results for both short-term and ongoing campaigns. The agency provides its clients with a full suite of PR services, including media relations, crisis management, social media, monitoring services, SEO and online reputation management, promotions, events and media coaching.
Added Ms. Lange: “Modern brands have grown quickly to become leaders in their category by recognizing a new way to do public relations. Finding the right trends, right influencers, right touch points, and right communication channels has brought the future to the present allowing for brands to rise to the top of the buzz factor. We look forward to tapping into our PR network to help our new clients experience the same success.”
Press Effect will continue to handle PR strategy for CCP concepts Smashburger, Tom’s Urban 24 and Live Basil Pizza. For additional information on services or to discuss the possibility of working together, please contact firstname.lastname@example.org.
About Press Effect
The Press Effect is a unique agency built from a creative and energetic network of leading firms in the top 20 markets across the country. Clients benefit from real relationships with national press and local press, as well as social media influencers and bloggers. With a keen understanding of local communities, the agency can customize messages as appropriate to the target audience and add touch points and events create buzz-worthy topics of conversation.
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company focused on consumer and lifestyle brands like Smashburger, the USA Pro Challenge (professional cycling race), CIC Bancshares and Centennial Bank, FrontRange Capital Partners, as well as associated restaurant concepts like Tom’s Urban 24 and Live Basil Pizza.