DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/53z7cm/sauces_and) has announced the addition of the "Sauces & Spreads Market Update 2013" report to their offering.
This Market Update covers the UK's sauces and spreads industry, including table sauces and other condiments, as well as sweet and savoury spreads. The authors estimate that the overall industry has grown by 20% between 2008 and 2012.
In the context of this report, products that fall into the sauces category include tomato ketchup; mayonnaise and salad dressings; vinegar; mustard; condiment sauces such as mint sauce; and chutneys, pickles and relishes. Sauces are thought to account for around 60% of the total market, having lost some ground to spreads since 2008 in terms of market share by value. Sweet and savoury spreads make up the rest of the market. The spreads category covers jams, marmalade, honey, chocolate spreads and Marmite, Bovril and other similar products.
Major manufacturers of sauces and spreads include HJ Heinz, Kraft Foods, Unilever and Wilkin & Sons. This publication contains updates on current developments at major companies operating within this industry and analyses key trends. These include growing consumer demand for spicier, more exotic variants and the associated decline in volume sales of many traditional products.
The market is an interesting one, because although saturated, it contains several products which many consumers consider nothing short of essential, even in times of economic difficulty. The market has demonstrated consistent year-on-year growth. While it should be noted that much of this may be attributable to hikes in commodity prices pushing up retail prices, customer loyalty is guaranteed for many products and will continue to provide a strong base for volume sales.
Loyalty to specific brands is perhaps less strong. Some consumers always buy the same brand of their favourite sauce or spread, while others have been tempted away by lower-cost own-brand variants from supermarkets. The rise of supermarket offers, particularly during the current climate of economic instability, has undermined value sales of established brands.
The authors expect the sauces and spreads market to grow fairly slowly but steadily over the forecast period. The future of the industry as a whole is secure, as many products within it are firm favourites with consumers.
- HJ Heinz Co
- HJ Heinz Company Ltd
- Kraft Foods Inc
- Kraft Foods and Mondelez
- Mizkan Group Corp
- Premier Foods
- Premier Foods PLC
- Unilever PLC
- Wilkin and Sons Ltd
For more information visit http://www.researchandmarkets.com/research/53z7cm/sauces_and
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