DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3srp8q/top_five_global) has announced the addition of the "Top Five Global Hair Care Product Manufacturers: Performance, Strategies and Competitive Analysis" report to their offering.
The global hair care products industry witnessed moderate growth during the last five years. The industry's key players are adopting corporate and marketing strategies such as research and innovation strategies in order to compete in this highly consolidated industry and develop various beauty care solutions customized for consumers in different regions of the world.
Increasing demand in the emerging countries of the Rest of the World and Asia Pacific regions due to population growth and greater disposable income has bolstered the industry's growth.
This study indicates that growing demand for private label products and intense competition can reduce the sales volume and hamper the global market as well as the total revenue of the industry. The global economic slowdown and vague recovery scenarios are likely to create challenges for the industry over the next few years.
The report analyzes the industry's major drivers. Strong brand recognition enables the industry to increase customer base and market share due to strong marketing and advertising strategies. Increased demand for innovative products in the US provides an opportunity to the key players to gain profitability by leveraging their brand and global presence.
The study gives a brief overview of the top global hair care manufacturers:
- Henkel AG & Co KGaA
- L'Oreal S.A.
- The Procter & Gamble Company
- Unilever PLC
This study is intended to provide industry leaders with a competitive benchmarking of the world's top five global hair care products manufacturers and provides up-to-date information on the market share, profit margins, capabilities, and strategies of the leaders. It helps current suppliers realistically assess their capabilities vis-a-vis leading competitors.
For more information visit http://www.researchandmarkets.com/research/3srp8q/top_five_global
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