DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9q75q4/marketing_spend) has announced the addition of the "Marketing Spend Activity in the Global Cards and Payments Industry 2012-2013: Survey Brief" report to their offering.
Marketing Spend Activity in the Global Cards and Payments Industry 2012-2013: Survey Brief is a new report that analyzes how spending activities are set to change in 2012-2013 in the cards and payments industry.
This report gives you access to the annual marketing budgets, planned change in marketing expenditure and future investment in media channels. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
- This report is the result of an extensive survey drawn from an exclusive panel of leading cards and payments industry executives. The opinions and forward looking statements of 60 industry executives have been captured in our in-depth survey, of which 65% represent directors, departmental heads and C-level respondents
- The research is based on primary survey research conducted by the authors accessing B2B panels comprised of senior decision makers and leading companies
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
- The report covers data and analysis on cards and payments industry marketing expenditure activity
- Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels
The report features the opinions of global cards and payments industry respondents related to the following:
- Annual marketing budgets
- Planned change in marketing expenditure
- Future investment in media channels
For more information visit http://www.researchandmarkets.com/research/9q75q4/marketing_spend
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.