NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--Please replace the photo for release dated August 28, 2013 with the accompanying corrected photo.
The release reads:
RUTGERS MINI-MBA PROGRAM, SOCIAL MEDIA FOR NON-PROFIT LEADERS AND PUBLIC OFFICIALS, INSPIRES ALS DOCUMENTARY TRAILER
One of the participants in last year’s inaugural program, who lost her dad to ALS (aka Lou Gehrig’s disease), promotes HARK with YouTube video
The Rutgers Center for Management Development (CMD) has announced that it is offering a second Mini-MBA program focused on Social Media for Non-Profit Leaders and Public Officials. The one-week, accelerated program will be held Oct. 21-25, 2013, in New Brunswick, NJ.
One of the participants in last year’s inaugural program, who lost her dad to ALS (aka Lou Gehrig’s disease), now uses social media to promote HARK’s Hope on the Horizon documentary. She made a testimonial video for the Rutgers Mini-MBA program, which is attached to this press release.
Eric Greenberg, Managing Director of Executive Education, Rutgers CMD, said, “Donna Dourney was in our pilot program for Non-Profits and Public Officials last year. She lost her father to ALS and started HARK, a 501c3 non-profit organization in his honor to share the real story of ALS and to provide a network of compassionate resources for families.”
Jackie Scott, Rutgers CMD Program Manager, said, “Since completing our program last November, Donna has made extraordinary progress with her social media marketing strategy. For example, her new website features a 6-minute video documentary trailer on ALS. Keep in mind HARK is not an international non-profit organization with dozens of staff members, satellite offices around the globe, and 6-figure executives. This is one woman working out of her basement in Basking Ridge, NJ!”
Social media initiatives are transforming the nature of government and redefining servant leadership roles by enabling unprecedented transparency, communication, and collaborative community development. In this spirit of transformation, Rutgers CMD has incorporated cutting-edge digital technology into its teaching approach for this program—supplying all participants with their own Apple® iPad™, containing the pre-loaded program materials.
This nine-module program will present a new citizen-centric communication model that will engage, serve and connect constituents through social media channels. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices. Topics that will be covered include social media strategies, mobile engagement, economic development, micro blogging, community engagement, emergency management, disaster preparedness and disaster recovery, YouTube engagement, user generated content, measurement and ROI tracking, and multichannel integration.
Space in the Social Media for Non-Profit Leaders and Public Officials Mini-MBA program is limited. Contact Rutgers CMD immediately regarding discounts for non-profit organizations. Corporations and foundations may “sponsor” non-profits to attend. This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits in NJ. Americorps Education Awards (EAP) are also accepted for this program.
In addition, this program is eligible for the NJ Pharma NEG (National Emergency Grant) Special Training Grant. A special training grant of up to $5,000 is available to unemployed professionals from the following New Jersey companies: Bristol-Myers Squibb, Hoffmann-La Roche, Johnson & Johnson, Merck/Schering-Plough, and Pfizer. To learn more, please visit http://www.bionjtalentnetwork.org/explore/neg/pharma-neg-2012/.
About Rutgers Center for Management Development (CMD)
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For general information inquiries and registration, please contact Jackie Scott, Rutgers CMD Program Manager, at 732-640-1855, email her at Jackie.firstname.lastname@example.org, or go online to http://cmd.rutgers.edu/contact-us.