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In recent times the Batman franchise has certainly proven to be a lucrative one. To date all three films in Christopher Nolan’s trilogy have managed to gross over $2 billion and that’s disregarding other commercial tie-ins. And now with the recent success of Man of Steel, Batman will once again strike box office gold when he appears in 2015’s Man of Steel sequel.
The joining of these two massive comic book franchises has certainly got fanboys and execs at Warner Bros alike salivating. It doesn’t hurt that Warner Bros owns DC comics. The potential profit to be had from Zack Snyder’s upcoming sequel is tremendous and yet there are those who believe that the pairing two of the biggest comic book superheroes together in one film, although welcome, does seem a little rushed.
Various reasons have been cited, some claim that the Batman trilogy has just concluded and needs time to breathe, age and mature. Others say that by putting Batman and Superman together in one film so soon after the massive success of Man of Steel displays a lack of faith on behalf of studio execs in Superman as a standalone franchise. Finally there are those who believe that Warner Bros is desperate to replicate the success that Marvel has enjoyed with the Avengers and that in moving swiftly into a combined superhero character film, they can see a Justice League movie come to the fore a lot quicker.
Facts that will ring true is that either way, 2015’s planned Batman/Superman film will have people cueing to see it and the profit combined with various commercial endorsement will equate a payday unheard of in the history of film making. This year Man of Steel had over 100 corporate partners all adding up to $160 million in profit – excluding box office gold. The Batman franchise enjoyed similar success with the Dark Knight Rises which extended its name to brands like Lego, Nokia, Nissan and Armani to name just a few.
Microgaming, a leader in online video slots software was quick to capitalise when it partnered a deal with Warner Bros to release slot games based on the Batman predecessor and now with a release date set for the end of August 2013 for The Dark Knight Rises slot game, casino and Batman enthusiast are sure to add to the already mammoth profits that this franchise has raked in.