NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) announced today that there are still seats available for the Strategic Marketing course in its Mini-MBA program, which will be held Nov. 11-15, 2013. Delivered in a highly interactive, hands-on setting, the accelerated course provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value.
Jennie Fine, the Rutgers CMD Program Manager, said, “At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world.”
In addition to learning marketing concepts and tools, participants begin developing marketing plans that:
- Analyze and understand customer segments and the drivers of customer behavior
- Are based on the competitive landscape and the drivers of the firm’s competitive advantage
- Identify trends and shifts in the industry and possible strategic partnerships
- Provide an implementation schedule, with measurable outcomes and a detailed action plan
The program fee is $3,995 and includes the new Apple iPad, containing the pre-loaded program materials, for each participant. This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.
About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For more information about the Strategic Marketing course in the Rutgers Mini-MBA program, contact Jennie Fine, Rutgers CMD Program Manager, at 732-640-1924 or email@example.com or go online to http://cmd.rutgers.edu/programs/mini-mba-entrepreneurship#tab-Overview.