NEW YORK--(BUSINESS WIRE)--Medikly, Inc. (Medikly), a leading provider of innovative physician engagement solutions, today announced an exclusive agreement with Ethis Communications, Inc. (Ethis), a global content creator for the eye care industry, to make use of its Medikly platform in the eye care space.
“Eye care practitioners are consuming content, sharing ideas, and engaging each other in the digital space,” explains Luca Sergio, Chief Executive Officer, Ethis Communications. “At the same time, our industry clients are looking for capabilities that allow them to provide relevant content to ophthalmologists and optometrists. Adding Medikly’s exciting technology to our already best-in-class content creation services, allows Ethis’ clients to better view eye care professionals’ behaviors online and tailor content to individual clinician’s interests, needs, and learning styles.”
Medikly’s unique technology delivers a multidimensional view of physicians’ online activities and provides insights into their digital preferences, while simultaneously mapping each physician’s influence and interaction with his or her professional peers.
The Medikly partnership will be the centerpiece of Ethis’ ongoing efforts to provide cutting-edge technology and engaging content to its clients in the eye care industry.
“The explosion in new digital channels is forcing brands to find new ways to engage providers in their channels of choice with content they care about. One of the biggest opportunities is to make sure the right content is waiting for an eye care professional when he or she goes searching for it,” says Venkat Gullapalli, MD, Founder of Medikly. “With the Medikly platform, Ethis will be able to help its clients deploy valuable information that meets specific marketing goals and quantify the impact and ROI of reader outcomes.”
“Leveraging Medikly’s technology is terrific news for our clients since it helps us focus on the right opportunities to push content to relevant publications and get greater value out of marketing spend,” concluded Sergio. “The powerhouse combination of Ethis and Medikly will help our clients solve customer pain points, not just through the products they offer but through the information they deploy.”
Ophthalmology specialists, @EthisCommunictn, uses @Medikly to give competitors a poke in the eye http://ow.ly/o5GI6 #digitalhealth
Medikly is pharma’s first and only unified, cloud-based platform that helps brands, better reach, engage, and understand physicians on an individual level. Medikly’s platform goes beyond current technology solutions by delivering deeper content and interactive experiences, while providing a robust set of measurable and actionable big data analytics. For more information, visit www.medikly.com or email firstname.lastname@example.org.
About Ethis Communications
Ethis Communications, Inc. began in the early 1990s as a print publisher with a single focus: to bring well-written and carefully reasoned content to all corners of the eye care industry. Today, Ethis Communications’ robust publishing and marketing efforts bring its signature quality content to traditional and digital platforms. For more information visit www.EthisCommunications.com.