Liaison International Names Allison J. Snow as Director of Marketing

Will focus on sales and branding initiatives in collaboration with associations in the higher education industry

Allison Snow, Director of Marketing, Liaison International (Photo: Business Wire)

???pagination.previous??? ???

WATERTOWN, Mass.--()--Liaison International, a leading provider of admissions solutions for higher education, is pleased to announce its recent hire of Allison J. Snow, who will join the team as Director of Marketing. In that role, she will drive awareness of the firm’s offerings to admissions programs and provide strategic marketing support to its association clients.

Michael Behringer, Liaison’s CEO & President, said, “Allison is a proven marketing executive with the ability to develop and implement sophisticated sales and branding initiatives. Her leadership will broaden our recognition, and importantly, she’ll actively collaborate with association clients to drive program adoption, increase applicant usage, and streamline new program on-boarding.”

Ms. Snow adds, “This is a tremendous opportunity to build awareness of a firm that’s powered some of the most admired admissions offices in higher education for over 20 years. My challenge is to identify and enhance the strategies that have made the firm so strong, and build complementary marketing programs to round out its positioning in the market.”

Prior to joining Liaison, Ms. Snow managed the marketing efforts at PG Calc, a Cambridge, MA-based provider of software and consulting services for the planned giving community. Earlier, she was Marketing Manager for U.S. Programs at Keane, Inc., a Charlestown, MA-based global IT consulting firm, where she managed marketing communications for prospects, clients, analysts, and the media.

Ms. Snow holds an M.B.A. from the Simmons School of Management and a B.A. in International Relations from Boston University. She is active in her hometown community of East Boston, having served on a Greenway Extension Design Committee and as a member of an East Boston Education Advisory Board.


Since 1991, Liaison International has served as a provider of Centralized Application Services (CAS), Accreditation Management Systems (eAccreditation), and Clinical Assessment solutions to associations, accrediting agencies and their member higher educational institutions and programs. Our comprehensive software, services and data solutions remove administrative cost, improve analysis and coordination, and free resources to focus on the real business of admissions and accreditation.

Liaison, a portfolio company of the private equity firm Warburg Pincus, is headquartered in Watertown, MA. For more information, visit


Marketcom PR
Laura Brophy, 203-331-7618

Release Summary

Liaison International, a leading provider of admissions solutions for higher education, welcomes Allison Snow as Director of Marketing.


Marketcom PR
Laura Brophy, 203-331-7618