SARASOTA, Fla.--(BUSINESS WIRE)--Phantasmic, the first gaming app developed by OBJ Enterprises (OTCBB: OBJE) and Novalon Games, appears to have hit the Google (NASDAQ: GOOG) Play app market at just the right time to capitalize on a boom in usage of Android devices.
Last week, USA Today reported that Google Play app downloads were 10 percent higher than traditional industry leader Apple’s (NASDAQ: AAPL) App Store in the second quarter of 2013. While this reversal serves as another sign of Google Play’s ascendant dominance, the numbers for gaming apps are even more stark: Games make up more than 80 percent of the revenue on Google Play, compared to 75 percent on the App Store.
“Games are the fuel that has powered Google Play’s revenue lead in this crucial vertical,” said OBJE CEO Paul Watson. “While we look forward to working with the App Store soon, too, there is no place better to offer a hot new gaming app like Phantasmic than Google Play. That’s why it was the first app market in which it was made available.”
Phantasmic is only the beginning of OBJE’s gaming app ambitions. The company expects to release two new, must-have games—Creature Tavern and Bluff Wars 2.0—on both the App Store and Google Play before the end of the summer.
OBJE is looking to earn investors a share of the ever-expanding mobile gaming app market that is approaching $10 billion in revenues since the Apple App Store’s inception. The company’s gaming division, Obscene Interactive, and its partners are working relentlessly to deliver a wide range of innovative gaming products alongside companies such as Electronic Arts (NASDAQ: EA), Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE’s cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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