DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3w3vx3/global_oral) has announced the addition of the "Global Oral Hygiene Market 2012-2016" report to their offering.
The analysts forecast the Global Oral Hygiene market to grow at a CAGR of 3.14 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing awareness of oral hygiene. The Global Oral Hygiene market has also been witnessing an increasing demand for natural and organic oral hygiene products. However, the low priority placed on oral health could pose a challenge to the growth of this market.
The key vendors dominating this space include Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson Inc., and Procter& Gamble Co.
The other vendors mentioned in this report are Chattem Inc., Dentsply International Inc., Lion Corp., Lion Corp., and Unilever plc.
Commenting on the report, an analyst from the team said: One of the main trends witnessed in the Global Oral Hygiene market is the increase in mergers and acquisitions. Vendors are currently opting for the acquisitive route to increase their global presence, expand their product portfolio, and achieve economies of scale in manufacturing. Therefore, they are able to focus better on product innovation and increase their profit margins by collaborating with each other. For instance, Colgate-Palmolive acquired complete stakes of Professional Oral care Products Ltd., a Goa based firm manufacturing and supplying toothpaste to the company in 2010. To venture into new emerging countries, giant vendors of oral hygiene products can merge into or acquire small local vendors thus, gaining more market share.
According to the report, one of the main factors driving the market is the increasing demand for age specific products. Fluoride containing mouthwashes are made specifically for adults as they can be harmful to children because there are chances that children might ingest it.
Further, the report states that one of the main challenges is the increase in product recalls. For instance, in May 2011, Sensodyne Repair and Protect brand of GSK had to recall thousands of toothpaste tubes from the market as they found some grittiness in the paste that led to bleeding gums.
For more information visit http://www.researchandmarkets.com/research/3w3vx3/global_oral
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