LOS ANGELES--(BUSINESS WIRE)--All Def Digital, a new destination for cutting-edge urban music, comedy and spoken word programming helmed by industry icon Russell Simmons launches this week at www.YouTube.com/AllDefDigital.
Among the new series premiering this week are:
- Odd World: Mellow High – Odd World: MellowHigh is a music documentary series following hip hop trio MellowHigh (Hodgy Beats, Domo Genesis, Left Brain), as they record their new EP and gallivant across Europe on tour with the rest of hip hop collective, Odd Future Wolf Gang Kill Them All (OFWGKTA). (8/15)
- Dr. Reasons – starring YouTube comedy sensation Spoken Reason as Dr. Reasons counseling quirky troubled couples through relationship hurdles. (8/16)
- B-Rock – an animated series that blows the roof off of the White House and exposes the twisted behind-the-scenes shenanigans of the 44th President of the United States of America, Barack Obama, as he and his Commando in Chief alter ego, B-Rock encounter an endless array of familiar characters. (8/17)
Also featured will be original comedy programming including The Harriet Tubman Sex Tape, the first video in a series that sheds the bright light of ADD Comedy on history; Blackie Sack, a hilarious parody about the first African American hacky sacker kicks off the "ADD!" weekly sketch comedy series; and Counterfit, the animated misadventures of thuggish antihero, Counterfit. Original music programming, which will ramp up early Fall in conjunction with All Def Music, will also be a big part of the schedule. And, All Def Poetry videos will capture the electrifying energy of the spoken word experience from the next generation of great poets.
“I’ve worked my entire professional life to promote up-and-coming talent and the new art forms they create and YouTube is the perfect platform for this new generation,” said Simmons. “Just as our talent will benefit from being able to engage directly with their fans, YouTube will benefit from having a network that reflects the incredible diversity of the new America.”
About All Def Digital:
All Def Digital (ADD) is a collaboration between Rush Digital Media, a new generation media company launched by Russell Simmons to specifically target the YouTube platform and beyond, and AwesomenessTV, one of the most subscribed to video destinations for teens on YouTube, and a wholly owned subsidiary of DreamWorks Animation. It will work with partners GlobalGrind.com, Google/YouTube and others to bring a new generation of entertainment to the 1 billion screens around the world seeking exciting new content that speaks to a new and rapidly evolving culture. ADD original content is produced at AwesomenessTV’s West Los Angeles studio.