NEW BRUNSWICK, NJ--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) today announced that it is offering a second Mini-MBA program focused on Social Media for Non-Profit Leaders and Public Officials. The one-week, accelerated program will be held Oct. 21-25, 2013, in New Brunswick, NJ.
One of the participants in last year’s inaugural program, a Sargent from the Atlantic City Police Department, now uses social media to protect and serve her community. She made a testimonial video for the Rutgers Mini-MBA program, which is attached to this press release.
Eric Greenberg, Managing Director of Executive Education, Rutgers CMD, said, “We are excited to be offering this program again this fall. Program participants will leave with practical and actionable social media plans based on best practices, next practices and case studies brought to life by literally the best marketers and subject matter experts in the world.”
Jackie Scott, Rutgers CMD Program Manager, said, “The most successful strategies are goal based, aligned with objectives from the start, and employ a strategic integrated approach to online and offline media channels appropriate to their audience and desired outcomes. Participants will learn how to listen and gather valuable insights from social media channels to develop a new citizen-centric communication model that will engage, serve and connect constituents in a more meaningful and purposeful way.”
Social media initiatives are transforming the nature of government and redefining servant leadership roles by enabling unprecedented transparency, communication, and collaborative community development. In this spirit of transformation, Rutgers CMD has incorporated cutting-edge digital technology into its teaching approach for this program –supplying all participants with their own Apple® iPad™, containing the pre-loaded program materials.
This nine-module program will present a new citizen-centric communication model that will engage, serve and connect constituents through social media channels. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices. Topics that will be covered include social media strategies, mobile engagement, economic development, micro blogging, community engagement, emergency management, disaster preparedness and disaster recovery, YouTube engagement, user generated content, measurement and ROI tracking, and multichannel integration.
Space in the Social Media for Non-Profit Leaders and Public Officials Mini-MBA program is limited. Contact Rutgers CMD immediately regarding discounts for non-profit organizations. Corporations and foundations may “sponsor” non-profits to attend. This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits in NJ. Americorps Education Awards (EAP) are also accepted for this program.
Americorps Education Awards are funded by The Corporation for National and Community Service and administered by The Corps Network to member Corps. Visit http://www.corpsnetwork.org/impact/education/award-program for more information.
About Rutgers Center for Management Development (CMD)
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For general information inquiries and registration, please contact Jackie Scott, Rutgers CMD Program Manager, at 732-640-1855, email her at Jackie.firstname.lastname@example.org, or go online to http://cmd.rutgers.edu/contact-us.